At Lockwood Publishing, we're pioneers in the virtual fashion industry, crafting immersive experiences that redefine the way people interact with fashion in the digital world. With a keen focus on innovation and creativity, we specialize in developing cutting-edge virtual clothing and accessories tailored for our userbase within Avakian Life. Our dynamic team is dedicated to pushing the boundaries of fashion in the digital realm, catering to a diverse and vibrant user base aged 13-30.
Driven by a passion for fashion and a commitment to excellence, we strive to create captivating virtual environments where users can express their unique style and creativity. Through meticulous attention to detail and a deep understanding of market trends, we bring virtual fashion to life, seamlessly blending real-life inspiration with imaginative designs.
Join our vibrant team as we seek a talented Virtual Fashion Designer to play a key role in shaping the digital fashion landscape here at Lockwood Publishing. If you're a creative thinker who thrives in a fast-paced environment, ready to embrace innovation and contribute to our dynamic industry, we want to hear from you.
Responsibilities:
* Design and develop high-quality virtual clothing, accessories, hairstyles, and beauty assets incorporated into collections, aligned with current fashion trends and target audience preferences.
* Conduct thorough trend research, analyse retail market data, and identify upcoming styles and themes to inform design concepts.
* Translate physical fashion trends into innovative and visually appealing virtual designs, considering technical limitations and software capabilities.
* Embrace creative challenges across a diverse range of themes, including fantasy, sci-fi, and various other thematic collections, seamlessly blending real-life trends into our in-app experiences.
* Understanding of 3D design software (e.g., CLO3D, Marvelous Designer) to support the concepts for the creation of detailed and realistic virtual garments.
* Familiarity with the fundamentals of texturing, including material properties, surface detailing, and texture mapping techniques (Substance Painter).
* Collaborate with 3D modelers and texture artists to ensure seamless integration of designs into virtual environments.
* Stay up to date on emerging technologies, particularly in AI-powered design tools, and explore their potential application in virtual fashion creation. Midjourney experience is a plus.
* Maintain a strong understanding of garment construction principles and translate them effectively into the virtual realm.
* Participate in brainstorming sessions and actively contribute to the creative vision of the team.
* Effectively communicate design ideas and specifications to colleagues from various departments.
* Demonstrate styling capability in dressing characters for our marketing materials, ensuring they accurately reflect the desired aesthetic and appeal to our target audience.
Requirements
* Candidates should possess a bachelor’s degree in Fashion Design or a related field, providing a solid foundation in design principles, garment construction, textile print placement, and fashion history.
* A strong portfolio showcasing creativity, technical skills, and the ability to translate trends into compelling virtual designs is essential.
* Previous experience in fashion design or a related field, whether through internships, freelance projects, or entry-level positions, is highly valued.
* Proficiency in digital illustration software such as Adobe Photoshop and Adobe illustrator, is required.
* Experience with AI Design tools, preferably Midjourney.
* Understanding of industry-standard design software, including 3D design software like CLO3D, Marvelous Designer, is desirable but not required.
* Candidates should stay updated on current fashion trends and consumer preferences, with the ability to translate market trends into virtual designs effectively.
* Strong communication and collaboration skills are necessary to work effectively in a team environment and convey design ideas to colleagues from various departments.
* A genuine passion for fashion and creativity, along with a willingness to push boundaries and explore new ideas in the virtual fashion industry, is essential.
* Optional specialized courses or certifications in areas such as virtual fashion design, 3D modelling, or digital illustration are desired but not required.
Benefits
* Inclusive Company culture focused on collaboration and creativity!
* Competitive Salary * Spot bonuses
* 25 days of holidays & bank holidays - plus festive shutdown @ Christmas (exclusive to holiday entitlement!)
* Discretionary Hampers and Gifts throughout the year
* Healthcare and Benefits & Life Assurance
* Flexible and hybrid working arrangements
* Mental Health Support & Employee Assistance Programme
* Pension Scheme
* Voucher and & Discount Perks (Discounts of Cinema etc)
* Family Friendly & Inclusive Company Policies