We are delighted to be working with a well-established and growing food manufacturer to recruit a Senior Brand Manager. This is a newly-created, pivotal role within the business, offering the opportunity to take full ownership of brand strategy and play a key part in shaping future growth.
With significant investment planned across innovation and brand development, including new product development capabilities, this is an exciting time to join a business that is evolving rapidly within its category.
As Senior Brand Manager, you will lead the development and execution of brand strategy, ensuring a consistent and compelling presence across all channels. Reporting into the senior commercial leadership team, you will take a highly visible role in driving brand performance, innovation, and market impact.
You will work cross-functionally to bring products and campaigns to life—from initial consumer insight through to successful retail execution.
Key Responsibilities
* Own and develop the overall brand strategy, ensuring consistency across all touchpoints
* Lead integrated marketing campaigns from concept through to execution and evaluation
* Manage the end-to-end NPD pipeline in collaboration with internal teams
* Analyse market trends, consumer insights, and competitor activity to identify growth opportunities
* Track and evaluate campaign performance, delivering clear, actionable insights
* Collaborate closely with sales, operations, and product teams to ensure commercial alignment
* Manage brand budgets and ensure effective allocation of spend
* Oversee relationships with external agencies, ensuring high-quality creative and delivery
* Support and develop digital marketing initiatives across relevant channels
* Present performance updates and strategic recommendations to senior stakeholders
Qualifications
* Proven experience in a Brand Manager or Senior Brand role within FMCG or food
* Strong commercial awareness with the ability to turn insight into action
* Experience delivering multi-channel marketing campaigns
* Excellent analytical and data interpretation skills
* Strong project management and stakeholder engagement capability
* Experience managing budgets and external agencies
* Confident communication skills with the ability to influence at all levels
Why Apply
* Join a forward-thinking, ambitious business with clear growth plans
* High-visibility role with real influence on brand and commercial performance
* Collaborative culture with a strong focus on innovation
* Autonomous role with the scope to shape and elevate a well-established brand
We encourage candidates to apply and look forward to reviewing your application.
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