Job Title: Head of Marketing Finance Location: Altrincham (Hybrid 3 days per week in office) Salary: Up to £75,000 per year (Depending on Experience) Job Type: Full-time, Permanent Industry: Financial Services / Fintech
Job Summary Were hiring a Head of Marketing for a growing fintech business that supports UK SMEs with flexible funding solutions. This is a hands-on, strategic marketing role focused on lead generation, lead conversion, CRM management, and customer retention .
Youll report directly to the CMO and play a key part in shaping how the company attracts, converts, and retains small business customers. If you're data-driven, commercially minded, and passionate about helping SMEs thrive, this is a fantastic opportunity to make a real impact.
Key Responsibilities Plan and deliver lead generation campaigns across digital, email, content, and partner channels
Collaborate with the sales team to optimise conversion rates and improve lead-to-sale performance
Own the CRM platform (e.g. HubSpot or Salesforce) manage automation, segmentation, and reporting
Develop customer lifecycle programmes to increase engagement, retention, and repeat business
Oversee digital channels including the website, paid media, and SEO to drive acquisition
Create high-quality content such as blogs, guides, and case studies tailored to SME audiences
Manage and grow affiliate, broker, and referral partnerships to expand reach
Analyse campaign results, measure ROI, and present insights to the wider leadership team
Skills & Experience Required:
B2B marketing experience, ideally within fintech, financial services, or SME lending
Strong knowledge of lead generation and CRM marketing
Experience managing and optimising conversion funnels
Confident using marketing automation tools and CRM systems
Excellent written and verbal communication skills
Commercially focused with strong data analysis and reporting abilities
Desirable:
Experience in a scale-up or high-growth environment
Familiarity with affiliate marketing, partner marketing, or account-based marketing (ABM)
Benefits Salary up to £75,000 (depending on experience)
Hybrid working model (3 days in Altrincham office)
Key role in a marketing transformation project
High-impact position with autonomy and leadership exposure
Supportive, collaborative culture with a focus on customer success
Application Instructions Apply now with your CV and a brief cover note outlining your relevant experience.
Recruiter Contact: Max Tullis-Turner Practice Lead, Digital | Blue Pelican ?? ?? 01892 507130
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