Head of marketing

Box Leisure Recruitment Head of Marketing
📍 Lancashire / North West
💰 £65,000 + Benefits
🏡 Accommodation Available if Required
🕒 Monday - Friday
⏳ Permanent | Full Time
Box Leisure "The Cutting Edge of Leisure Careers
We are exclusively recruiting for a truly exciting opportunity within the UK holiday park and leisure sector.
Our client is a well-established, family-owned leisure and holiday resort operator with an exceptional reputation for delivering high-quality owner experiences across a portfolio of premium parks. With continued growth plans and a strong long-term vision, they are now seeking a commercially driven and highly capable Head of Marketing to lead and transform their entire marketing function.
This is not a role for someone reliant on external agencies.
We are looking for a modern, hands-on marketing leader who can personally deliver across digital performance, paid media, SEO, brand growth, lead generation, social media, website performance, and campaign strategy — while building a scalable in-house marketing operation.
This is a rare opportunity to join a business with genuine autonomy, long-term vision, and the ability to make a measurable commercial impact.
The Role
As Head of Marketing, you will take ownership of the full marketing strategy across the business, driving lead generation, brand awareness, digital growth, and customer engagement.
You will be expected to operate strategically whilst remaining hands-on operationally, with the ability to personally manage and optimise campaigns without relying heavily on external agencies or outsourced support.
This role would suit a commercially astute marketing professional from hospitality, leisure, holiday parks, property, lifestyle, or premium consumer sectors.
Key Responsibilities

Lead and deliver the company-wide marketing strategy
Drive qualified lead generation across digital platforms
Manage and optimise Google Ads and PPC campaigns
Develop and implement SEO strategies to improve rankings and organic traffic
Oversee website performance, user experience, and conversion optimisation
Manage all social media platforms and content direction
Create and execute high-performing digital marketing campaigns
Analyse marketing performance data and ROI metrics
Strengthen brand positioning across multiple channels
Work closely with senior leadership on business growth strategy
Identify new marketing opportunities and audience growth areas
Deliver a modern, premium brand presence aligned to the company vision What We're Looking For

Proven experience in a senior marketing leadership role
Strong hands-on knowledge of:
SEO
Google Ads / PPC
Social Media Marketing
Website optimisation
Digital campaign management
Lead generation
Ability to operate independently without reliance on external marketing agencies
Commercially focused with strong analytical ability
Experience managing marketing budgets and campaign ROI
Strong understanding of premium consumer brands
Creative thinker with excellent communication skills
Hospitality, leisure, property, or lifestyle sector experience highly advantageous What's On Offer

£65,000 basic salary
Monday to Friday working pattern
Accommodation available if required
Opportunity to make a genuine impact within a growing business
Autonomy and creative freedom
Long-term career opportunity within a premium leisure brand
Supportive, family-led culture with ambitious growth plans Interested?
For further information or to apply, please contact:

(url removed)