MAIN PURPOSE OF THE ROLE
To create quality written copy, video content and imagery to promote Chesterfield as a destination to invest, work, live and experience, in line with Destination Chesterfield’s strategy and delivery plan.
DUTIES AND KEY RESPONSIBILITIES
·Create quality content to promote Chesterfield to support the delivery of the Destination Chesterfield Strategy.
·Identify the need for and either create or coordinate the production of written and visual content, including photography, video and graphics to support the delivery of the marketing activity of Destination Chesterfield and the development of the Chesterfield Brand.
·Prepare media releases for Destination Chesterfield, including proposals for curation of content, targeting high-value media and extending Destination Chesterfield’s reach locally, regionally and nationally.
·Storyboard, film and edit video content.
·Plan, shoot and edit photography.
·Management of the chesterfield.co.uk website, ensuring the site is on brand, up to date, has engaging, unique content and search engine optimisation is maximised.
·To manage the Marketing Assistant and support the wider team with business, commercial events and Chesterfield Champions marketing activity as required.
·To carry out any other reasonable duties as directed.
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