What you’ll do
* Own the strategy and execution of paid acquisition channels including LinkedIn Ads, Google Ads (Search & Display), and other relevant platforms
* Plan and execute quarterly paid media strategies aligned to business and regional sales goals, incorporating performance insights, industry best practices, and structured testing frameworks.
* Develop and execute full-funnel digital strategies aligned to key ICP segments (Private Equity, M&A Advisors, Consultants) across TOF, MOF and BOF stages.
* Establish and run a structured experimentation framework across creative, content, audience targeting, channel mix, landing pages and conversion flows to identify high-performing patterns and scale what works quickly, adjusting budget allocation where necessary.
* Develop retargeting and nurture strategies based on engagement depth and intent signals.
* Ensure MAL, MQL, and SQL targets are achieved within budgeted CAC targets
* Test and evaluate new channels, formats, and growth opportunities
* Ensure all inbound leads (paid, chatbot, etc.) are accurately captured, integrated into the CMS, tagged and routed to the appropriate GTM teams.
* Collaborate with marketing and sales to ensure all sales-ready leads are followed up within the allocated timeframes and all HS fields are updated in line with our lead funnel playbook.
* Own and optimise chatbot performance (e.g. Leadoo) to improve conversion and lead qualification
* Build and own monthly performance reporting, ensuring clear measurement of marketing impact across channel performance, funnel volumes and conversion rates, pipeline contribution and closed won deal influence with clear recommendations and next steps.
* Conduct closed-won deal analysis, analysing full customer journeys from first touch through to closed won, leveraging multi-touch attribution models.
* Own and maintain GA4 tracking, ensuring accurate measurement of user behaviour and campaign performance
* Ensure seamless integration and tracking between paid channels and CRM systems, maintaining clean attribution and data hygiene
* Leverage AI tools and vibe coding to scale campaign execution and optimisation, monthly reporting and creative production.
Who you are
* 5+ years' experience in performance or digital marketing, ideally working for a high-growth B2B SaaS, data or fintech company
* Proven track record of scaling paid channels in LinkedIn and Google to drive pipeline and revenue
* Experience managing and optimising significant digital marketing budgets
* Strong experience with: full-funnel paid digital campaign strategy and execution, lead funnel metrics and conversion optimisation, attribution modelling and closed-won analysis.
* Highly analytical, with the ability to translate data into clear commercial insights and actions
* Highly organised with strong project management skills and attention to detail
* Comfortable operating across both strategic planning and hands-on execution
* Strong hands on experience within HubSpot
* Proactive, ownership mindset with strong follow-through
* Fluent in English (written and verbal)
What we offer
* Competitive base salary and annual bonus linked to your performance / OKRs
* Attractive benefits including private medical insurance, health & wellbeing and remote working allowance, learning & coaching benefits, etc.
* Flexible hybrid working model with ca. 2 days per week in our London/Amsterdam office
* Healthy work-life balance allowing for planability and personal commitments
* Chance to grow with the company gaining increasing responsibilities, supported by lots of coaching and a feedback-driven approach
* Tremendous learning and career progression opportunities
* International environment with hubs in New York, London, Amsterdam, Frankfurt, Warsaw, and Bangalore
* Culture of trust, ownership and standard of excellence and a fun working atmosphere with regular outings and events
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