Measurement Director – OpenDoor
We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Measurement Director. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM and RMI.
Responsibilities
- Be responsible for translating client briefs into research projects utilising multiple methodologies.
- Develop and drive strategic thought for clients drawing from bespoke insights, cultural trends and sound data points.
- Use your expert knowledge of research methodologies and consumer trends to guide best practice and lead dialogues with clients and the agency.
- Lead complex analysis and report it in a clear user-friendly format.
- Take responsibility for client relationships. You will be a key client contact responsible for driving the relationship forward and proving a consistent and strong POV.
- Drive innovation across the team. You will always be on the lookout for new innovations and research approaches to for us to test and enrich our work.
- Take a brief and develop a research solution that is fit for purpose, within budget via clear and engaging proposals.
- Deliver projects in a timely manner and ensure all member of the project teamwork in cohesion.
- Lead the delivery of reports and other outputs, ensuring complex information is distilled appropriately.
Qualifications
- Excellent advanced Excel skills including data analysis and manipulation.
- Preferred, not essential - Strong working knowledge of key industry tools and sources such as TGI, IPA Touchpoints, BrandWatch, Meltwater, YouGov Profiles + YouGov BrandIndex.
- Strong commercial accumen with the skills to drive efficiencies and revenue.
- Budget and resource management.
- Experience in different analytical methodologies, brand lift / advertising effectiveness studies and media metrics.
- Experience using SQL (R or python aren’t essential but nice to have).
- Experience of managing a team.
Bonus Points
- Write thought leadership pieces promoting excellence in insight and audience understanding.
- Be an active member of relevant industry bodies (e.g. MRS, Media Research Group) and attend training and events.
- Managed studies / projects across Europe.
Benefits
Our comprehensive benefits package includes competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
Please note this is a UK based role and requires individuals to have the right to work in this location.
