Marketing Manager - St. Albans£50,000-£70,000 DOEAbout the BrandWhat started as a passion project on Etsy and eBay has evolved into a thriving £8 million business, with a team of 20 and a loyal international customer base.The brand is known for its jewellery in their unique distinctive alternative style, appealing to a global audience that values individuality and self-expression.Today, two-thirds of their sales are international, and the business operates primarily online. With ambitions to double its turnover in the next five years, the company is gearing up for its next phase of growth — and marketing will be at the heart of it.The OpportunityThis is a pivotal and exciting role for a commercially minded, creatively driven marketer. Reporting into Nick, who leads marketing strategy and business growth, you will play a hands-on part in building their marketing function as it transitions from founder-led to team-led.You’ll take ownership of day-to-day marketing operations, championing the brand while developing the systems and strategies needed to scale. You’ll be stepping into a role designed for growth, where you’ll directly influence how the brand connects with customers around the world.Marketing Channels and StrategyYou’ll lead across an integrated, content-led marketing ecosystem that includes:Social Media: TikTok, Instagram, Facebook. Story-driven and visual-first, this is the heartbeat of the brand and the most visible part of its identity.Content Creation: Creative storytelling through photo shoots, campaigns, and brand-led visuals. Content is repurposed across channels, including email.Email and CRM: Klaviyo is the current platform, though underutilized. Everything is built as image-based emails, and there’s significant opportunity to create a more dynamic, segmented strategy.Digital Advertising: Managed via agency, with performance tracked through Google Analytics and Triple Whale.Influencer Marketing: Managed by a freelancer with ambassador partnerships and social seeding campaigns.PR (Emerging Area): No current PR activity, but clear ambition to build this out. Understanding of in-house vs agency-led PR, content seeding, and collaborative brand campaigns will be valuable.Support and manage small but focused in-house team: Social Media Executive and Content CreatorSupported by a digital agency and a freelance influencer coordinatorKey platforms: Google Analytics, Klaviyo (with CDP features), Triple WhaleWhat You'll Be DoingTransitioning marketing from founder-led to team-led, while maintaining brand voice and authenticityBuilding out CRM beyond batch-and-blast image emails into a segmented, dynamic systemOptimising global marketing by tailoring content, campaigns, and comms for key international markets (France, Germany, US, Canada, Australia)Leading integrated campaigns that drive both brand affinity and commercial resultsCollaborating across teams to ensure content, ecommerce, and acquisition strategies alignYou’ll ideally have experience line-managing one or two people, perhaps as an Assistant Manager or Marketing Coordinator. You should be comfortable with the day-to-day realities of people management, including task delegation, workload prioritization, and team development.What You’ll Need to SucceedHands-On ExperienceThis isn’t a purely strategic or high-level role. You’ll need to roll up your sleeves and get stuck in. When campaigns need pushing live or team members are overloaded, you’ll step in to ensure delivery.Core Experience AreasContent Creation: Proven experience leading or contributing to social-first, brand-led campaignsSocial Media: Comfortable owning strategies across Instagram, TikTok, and Facebook, with a creative eye and solid understanding of platform algorithms and trendsCRM and Email: Able to support the team in building emails and developing a more robust customer segmentation strategyCampaign Management: Able to turn ideas into 360 campaigns, manage timelines, and keep stakeholders alignedPR Know-How: Familiar with how to develop a brand’s organic profile through PR, collaborations, and earned media (even if not previously in a PR role)Commercial Awareness: Understanding of how marketing activities impact ecommerce growth, particularly in a B2C retail environmentPerformance Tools: Experience using or interpreting tools like GA4, Klaviyo, Triple Whale, or similarLooking AheadThis role offers more than just a job — it’s a chance to help shape a beloved brand’s global future. From evolving the CRM to establishing PR foundations and optimizing international marketing, your impact will be felt across the business.It’s a rare opportunity to step into a growing team, bring fresh ideas, and help build the future of a brand with heart, heritage, and serious ambition.If you’re ready to get hands-on, lead a small team, and bring creative ideas to life — this role was made for you.How to ApplyIf you're interested in this opportunity, apply on LinkedIn or send your CV to nusrat@pivotallondon.co.uk to arrange a conversation.You can also contact me at +44 7584 689959.Please note: Applications without full rights to work in the UK will not be considered, as sponsorship is unavailable.You will need to be able to also come in to the office 4 per week More opportunities: Visit our job board Follow us on LinkedIn for insights and updates: Pivotal London