Company: Icy Bear
Department: Marketing / E-Commerce
Location: Altrincham (Hybrid)
Employment Type: Full Time
Salary: £35,000-£40,000 (DOE)
Company Description
Icy Bear Dental is a revolutionary, award-winning brand specialising in dental and whitening cosmetics. It was created by renowned celebrity dentist Dr. Hanna Kinsella, who is also the founder of the prestigious Kiln Lane Clinic. Icy Bear Dental is dedicated to innovation and providing high-quality products tailored to enhance oral care. The brand has gained recognition for its expert-driven approach and commitment to helping customers achieve their best smiles.
Role Overview
We are looking for a results-driven TikTok Manager to own and scale Icy Bear's TikTok growth, revenue, and creator ecosystem. This role will manage TikTok Shop performance, affiliate programs, live selling strategy, paid advertising, and freelance presenter relationships.
You will be responsible for driving revenue through social commerce, building strong creator partnerships, and executing high-performing paid and organic campaigns across TikTok.
Modern TikTok roles typically combine strategy, creator management, live commerce, and ad optimisation to drive measurable revenue and engagement.
Key Responsibilities
Affiliate & Creator Management
Recruit, onboard, and manage TikTok affiliates and creators
Build and maintain long-term creator relationships
Set commission structures and track affiliate performance
Source new UGC creators for ads and organic content
Manage creator briefs, contracts, and deliverables
Affiliate management commonly includes creator recruitment, onboarding, relationship management, and performance optimisation.
TikTok Live & Social Commerce
Plan and execute TikTok LIVE selling strategy
Coordinate hosts, presenters, and product schedules
Analyse LIVE performance and optimise conversion
Support creators with LIVE scripts, offers, and product focus
Many TikTok commerce roles now include live shopping production and optimisation as core revenue drivers.
Paid Ads Management
Plan, launch, and optimise TikTok paid ad campaigns
Test creatives, hooks, and audiences
Manage budgets and ROAS targets
Work with creative teams to produce ad-ready UGC
Paid social roles typically own campaign strategy, targeting, creative testing, and ROI reporting.
Freelance Presenter / Talent Management
Recruit and manage freelance presenters and content talent
Schedule shoots, lives, and content delivery timelines
Ensure brand alignment and performance standards
Maintain talent database and performance tracking
Performance & Reporting
Track GMV, CPA, ROAS, CVR, and engagement metrics
Produce weekly and monthly performance reports
Identify scaling opportunities and underperforming areas
Tracking KPIs and optimising based on data is a core expectation across TikTok commerce and marketing roles.
Required Skills & Experience
Proven experience managing TikTok accounts for brands or e-commerce
Strong knowledge of TikTok Shop, affiliates, LIVE selling, and ads
Experience working with influencers, creators, or talent
Strong analytical and performance marketing mindset
Excellent communication and negotiation skills
Highly organised and able to manage multiple creators and campaigns
Most roles require hands-on TikTok platform experience and creator ecosystem knowledge.
Preferred (Nice to Have)
Experience scaling TikTok Shop revenue
Experience in beauty / wellness / consumer product brands
Existing creator or affiliate network
Experience with Shopify or e-commerce platforms
KPIs / Success Metrics
TikTok revenue growth
Affiliate GMV growth
LIVE conversion rate and revenue
Paid ads ROAS
Creator output and performance