Job Description
This pivotal role is dedicated to elevating our loyalty experience for our most valued High-Value Customers (HVC). You’ll be responsible for developing and delivering innovative loyalty and lifecycle products, with a particular focus on member tenure recognition, to drive customer satisfaction and revenue growth.
You'll be responsible for designing and managing loyalty propositions for HVCs, ensuring they're seamlessly integrated across the Virgin Atlantic network. You’ll own the HVC portfolio, finding opportunities for improvement and driving initiatives that align with our strategic goals. With a focus on innovation, you’ll build a cohesive customer journey across digital and physical touchpoints, collaborating closely with Digital Product, Travel Product, CRM, Sales, VIP, Events and other teams to optimise engagement and growth. Additionally, you’ll implement VIP-specific products like Meet-and-Greet and high-level member events (along with managing the event budget) to enhance the loyalty experience.
Day to day
1. Drive HVC revenue and member satisfaction by delivering personalised benefits and loyalty experiences.
2. Support sales growth and ensure revenue targets are met by closely monitoring trends and taking action to stay on track.
3. Develop and implement programmes that enhance the Elite member...