Business Development Manager
Location: Belfast. Hybrid working with 2 set days per week in our office in Custom House Square
Work Type: Permanent, Full Time
If you’re a motivated professional with the hunger to drive growth and make an impact in a successful vertical software business, we want to hear from you. We are pleased to announce the opportunity to join the Gaina team as Business Development Manager.
About Us
Gaina specialises in delivering advanced software solutions tailored for the Drinks Wholesale and FMCG sectors in the UK and Ireland. Following recent expansion, we now also cater to large-scale retailers in North America through our '4R' demand planning and inventory optimisation solutions. Our team is passionate about solving real operational challenges using smart technology.
Over the years, we have established ourselves as trusted partners for leading brands by providing software and services alongside an in-depth understanding of market complexities and opportunities. Our mission is to enhance operational efficiency and profitability for all our clients.
Gaina is a member of the Omegro Portfolio within Volaris, a global acquirer of software companies with a people-first, 'buy and hold forever' strategy. We are committed to customer satisfaction, quality, and collaboration. We take pride in growing our company globally while remaining true to our values and roots here in Belfast.
Why join Gaina?
We are a high-growth vertical software company delivering specialised solutions tailored to industry-specific needs. Backed by experienced leaders and a strong market position, we’re now looking to accelerate growth with a capable, motivated Business Development Manager to drive top-of-funnel opportunity creation.
We understand that building truly unique and dedicated solutions requires a diverse team of talented individuals. At Gaina, we put our people first, creating an environment where everyone feels valued, empowered and supported.
You’ll enjoy excellent benefits including:
* Competitive base salary plus a market-leading discretionary bonus
* 35 days holiday, plus your birthday off, with flexible public holidays
* Private healthcare, pension scheme, life assurance, wellbeing incentives, fitness and cycle2work schemes, regular social events, excellent family related policies
* Brand new, state of the art offices with all the bells and whistles at Custom House, Belfast
* Hybrid working model to support long term flexibility, wellbeing and teamwork
And, in your day-to-day role you will have:
* A comprehensive onboarding and training process including a “Buddy Programme” to help you ease into the role.
* Access to a host of online training resources and career development opportunities on an on-going basis
* You will have access to experienced industry experts both locally and across the globe - all with a view to helping you perform at the highest level and grow your career.
* You will have the opportunity to work across diverse industries, markets, and geographies.
* Empowerment to make decisions and pursue opportunities for both personal and professional growth, underpinned by transparent and approachable leadership.Every day we are dedicated to achieving excellence and continuous improvement, allowing you to implement change, make a difference and to truly leave your mark.
* You’ll not only get the opportunity to make a key contribution to the way we run our business locally, but we also form part of the global Volaris Group which means you’ll be able to navigate your future career within the wider group too – the best of both worlds we think!
* With our unique industry position and commitment to innovation and customer centricity, Gaina is an organisation where your career can flourish.
What is the main purpose of the job?
As our Business Development Manager, you will play a pivotal role in expanding our reach across key markets by establishing genuine connections with potential clients and identifying promising opportunities.
This position is designed for individuals with an entrepreneurial mindset and a proactive, solutions-oriented approach—those who are adept at initiating conversations, challenging conventional norms, and directly contributing to building a robust pipeline. At Gaina, you will help shape the future of our business as part of a collaborative team that is dedicated to excellence, innovation, and making a significant impact.
Key Responsibilities consist of:
* Prospect & Qualify Leads: Identify and engage ideal customers using outbound cadences (calls, emails, LinkedIn) and inbound follow-ups.
* Opportunity Development: Apply structured qualification frameworks like BANT to assess lead quality, fit, and urgency.
* Own the Top of Funnel: Manage your own early-stage sales pipeline from lead generation to qualification handoff.
* Market Research & ICP Targeting: Use research and insight tools (e.g., LinkedIn Sales Navigator) to identify high-potential accounts aligned with our Ideal Customer Profile.
* Sales Playbook Execution: Follow and continuously improve our outreach playbooks and prospecting sequences to maximise conversion rates.
* CRM Discipline: Keep detailed records of activities, engagements, and opportunity progress in our CRM – Salesforce.
* Cross-Functional Collaboration: Partner closely with senior leaders and department heads to share customer feedback and improve messaging.
* Challenger Approach: Lead with insight— be comfortable challenging conventional thinking and reframing how prospects view their problems.
* Travel as required to fully meet the requirements of the role.
Who will I report to?
You will report to our Managing Director, forming part of the Management Team.
What do I need to be eligible to apply?
We are seeking a commercially driven individual with natural curiosity who excels at making connections and who will help drive our business growth. The ideal candidate should be comfortable engaging with senior decision-makers, proactively question assumptions, and bring energy and confidence to every interaction
They should possess a natural inquisitiveness, demonstrate resilience in the face of rejection, and have an eagerness to understand business dynamics. This position is well-suited for someone who enjoys building a pipeline from the ground up, is results-oriented, and takes pride in identifying opportunities that others may overlook.
As well as this, you are/have:
* A minimum of 3 years of experience in Business Development, Sales Development, or Inside Sales—preferably in B2B SaaS or vertical software.
* Demonstrated ability to consistently meet or exceed outbound and qualification targets.
* Knowledge and hands-on use of modern sales methodologies like BANT or Challenger.
* Excellent verbal and written communication skills—you’re persuasive, articulate, and not afraid to pick up the phone.
* Strong discovery and qualification skills—can quickly get to the heart of the customer’s pain and potential fit.
* Experience engaging prospects and targets confidently to articulate complex value propositions.
* Understands commercial concepts (ROI, customer lifetime value, cost of change/delay).
* Can identify organisational buying signals.
* Able to tailor messaging to business personas (not just technical users).
* The right mentality – a resilient self-starter who thrives on finding new opportunities.
* Curious and coachable—always learning, not afraid to ask questions or challenge assumptions.
* Organised, self-motivated, and performance-driven with a bias toward action.
* Proficient with CRMs (e.g. Salesforce).
* Familiar with prospecting tools (e.g. Sales Navigator).
* Enjoys being measured and working toward clear KPIs.
* The independent right to work in the UK.
It is not a deal breaker, but we would really like it if you can demonstrate:
* Knowledge of or experience in Gaina’s target markets
How do I apply?
If you're motivated, commercially sharp and excited about building pipeline in a vertical software space—let’s talk!
Please submit your CV via the online application process at the following URL:
https://brilliancanada.wd3.myworkdayjobs.com/Gaina/job/Northern-Ireland---Belfast/Business-Development-Manager_R49319-4
Gaina reserves the right to enhance the criteria as necessary to facilitate the shortlisting process
We are an Equal Opportunities Employer
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