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Digital analyst - marketing

Coventry
Coventry Building Society
Digital analyst
Posted: 2h ago
Offer description

As a Digital Marketing Analyst, your role will involve sourcing, analyzing, and critically interpreting data to generate insights that inform the commercial performance of our paid and owned-channel digital marketing efforts.

This position supports the continuous improvement of our websites and the evaluation and optimization of our marketing activities. You will use media, channel, and business performance data from multiple sources to evaluate marketing effectiveness and website performance, making key recommendations for improvement.

Providing timely and relevant reports, this is a key role within Marketing, enabling us to monitor and adapt performance media, seasonal marketing campaigns, and owned channel promotional strategies to enhance overall business performance.


Benefits include:

* 28 days holiday per year plus bank holidays and a holiday buy/sell scheme
* Annual discretionary bonus scheme
* Personal pension with matched contributions
* Life assurance (6 times annual salary)
* Ability to buy and sell holiday allowance
* Maternity, paternity, and shared parental leave
* Extensive wellbeing support
* 'My Lifestyle' retail discounts

About the role

In this role, you will be sourcing, analyzing, and interpreting data to generate insights that inform our digital marketing strategies. You will support website improvements and marketing activity optimization by evaluating data and making recommendations.

You will also be responsible for providing timely reports to monitor and improve media performance, marketing campaigns, and promotional strategies.

About you

You should have practical experience in building insightful reports using data analytics tools, Excel, and other technologies. You should be confident in your analytical capabilities, able to work with diverse teams, and possess a curiosity to develop meaningful insights and tailor communications to your audience.

Essential skills include:

* Recent experience with web analytics
* Analytical skills with complex data, insights development, and recommendations
* Stakeholder engagement at all levels with good influencing skills
* Attention to detail and high-quality reporting
* Creative problem-solving and visual presentation skills
* Strong communication and decision-making skills

Desirable experience includes:

* Adobe and Google Analytics
* Marketing background
* Financial services experience

About us

We are one of the largest building societies in the UK, committed to improving the lives of our members and customers. Recognized as a ‘Great Place to Work,’ we offer a comprehensive benefits package, including a discretionary bonus, a culture of recognition, and wellbeing support.

We are proud to be a Disability Confident Employer, offering interviews and assessments to disabled applicants who meet the minimum criteria.

Location

Coventry-Binley Business Park

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