Title: Digital Marketing Manager (Marketo)
Location:
Bangalore, Karnataka, IN
Requisition ID: 131533
Job Summary
A dynamic and creative professional responsible for planning, executing, and optimizing email marketing campaigns to drive engagement, lead generation, and revenue growth. This role requires extensive experience with Marketo, as well as demonstrated project management skills to oversee campaign delivery from ideation to analysis. The ideal candidate is both data-driven and imaginative, passionate about crafting compelling email journeys, and adept at collaborating across teams to achieve business objectives.
Job Responsibilities
1. Coordinate processes associated with campaign development: minor copy editing, email and landing page design, list identification and upload, and approval and testing of all components.
2. When required, perform basic email and landing page design tasks.
3. Organize ongoing email testing program, running A/B and multivariate tests, analyzing the results, and recommending appropriate changes based on conclusions.
4. Ensure emails are scheduled and sent to support company goals
5. Operate and optimize email-related optimization tools (EOA, Litmus, etc.)
6. Ensure compliance with worldwide anti-spam regulations, including monitoring prospect opt-in and opt-out status, targeted countries, and suppression lists.
7. Prepare lists for upload to ensure database health and execute upload in Marketo
8. Work with the Global team to help execute the NetApp business unit’s integration into NetApp corporate marketing processes and tools.
9. Manage and update assigned projects daily in project management tool (Asana)
10. Occasional Support in marketing software separate from Marketo (Drift, Lytics, Adobe, etc.)
Job Requirement
Successful candidates are goal-oriented, possess exceptional attention to detail, and love both the analytical and creative sides of email marketing. Should be equally comfortable crunching numbers in a spreadsheet and researching new creative ways to reach and engage NetApp’s target audience. You are data-driven, thrive on keeping a finger on the pulse of current company happenings, and enjoy creating buzz around our product and people. The ideal individual has 5+ years of experience in developing and implementing email marketing initiatives with a B2B software or technology company.
11. Exceptional written and verbal communication skills. Be at ease with relationship building, and in collaboration in a cross-functional team comprised of diverse personalities, skillsets, and levels of experience. Excellent organizational skills, focus, and attention to detail are a must, as is the ability to work in a fast-paced, dynamic and energetic environment, often under tight deadlines.
12. Ability to manage multiple complex projects simultaneously, work with multiple stakeholders and meet strict and aggressive deadlines
13. A discipline of process: documenting, publishing, promoting, and enforcing repeatable and sustainable processes that ease workflow and improve group productivity and effectiveness
14. A strong team ethic, providing other team members with excellent customer service and maintaining a desire to be the strongest contributor to team success
15. Experience building and deploying email campaigns using Marketo preferred.
16. Working knowledge of HTML coding and CSS will be added advantage
17. Basic understanding of digital marketing
18. A desire to learn new email marketing tools and processes
19. Ability to adapt to changes
20. Attitude to go beyond and look at the wholistic picture of digital marketing
21. Project management skill is desirable
Education
22. Any Graduation Degree
23. Word, Excel, PPT basic understanding
24. Marketo is a mandatory requirement.
25. Project Management is highly desirable
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