To promote Best Practice Network programmes and courses through designing and delivering marketing campaigns through various channels such as email, social media, Google Ads and postal. A good communicator, the ideal candidate will be articulate and imaginative and love getting stuck in! Experience with organic/paid social media and Google advertising essential but a "can-do" attitude and natural communication skills are essential.
Plan and deliver marketing campaigns for training programmes offered by Best Practice Network, in consultation with the Programme Directors and Coordinators and the Marketing, Sales & Partnerships teams.
Due to almost all marketing campaigns requiring some element of copywriting and due to our target market being educators with a keen eye for grammar and spelling mistakes, you will need to have exceptional proofreading and copywriting skills.
You will be assigned specific programmes and will be expected to own every facet of their promotion and continuously strive to develop and improve all associated marketing. Candidates will be expected to develop and deliver structured marketing campaigns that utilise:
1. Data driven market and customer insights
2. Digital and social media channels (Twitter, LinkedIn and Facebook), both owned and paid, to engage new and existing clients with Best Practice Network and our programmes
3. Our SEO optimised websites updated with compelling content, thought leadership...