Social
Media and Marketing Executive – Hospitality Sector – Flexible, Hybrid Hours
Do you
have a love of food, creativity and social media?
About
Us: We are a small, well-established restaurant group based in Oxford,
known for our commitment to casual excellence, exceptional service, and vibrant
dining experiences.
The
Role: As our creative thinking Marketing and Social Media anchor, you will be
responsible for developing and executing our marketing and social media
strategy across various platforms and media. You will work closely with the MD
and our restaurant managers to create engaging content, build brand awareness,
and drive customer engagement.
Key
Responsibilities:
* Develop and implement a comprehensive social
media strategy aligned with our restaurant identities.
* Create compelling content, including photos,
videos, and written posts, to showcase our restaurants, menu offerings,
promotions, and events.
* Manage all social media accounts, including
scheduling posts, responding to comments and messages, and monitoring
analytics to track performance.
* Stay up to date with social media trends, best
practices, and emerging platforms to continuously enhance our digital
marketing efforts.
* Create monthly engaging email newsletters for
our two restaurant brands – Mamma Mia Summertown & Jericho & The
Perch Inn.
* Creating monthly table cards for The Perch and
Mamma Mia, in line with our distinct brand images.
* Growing The Perch’s events account,
@perchweddings. This involves attending select weddings over the
summertime, filming content, tagging our suppliers, writing thoughtful
captions, and collaborating with photographers / videographers to upload
their (credited) work to our socials.
Requirements:
* Proven experience in social media management,
preferably within the hospitality or food industry.
* Photography experience and knowledge is
preferred.
* Experience in video and photo editing, i.e.
CapCut and Canva.
* Excellent written and verbal communication
skills, with a keen eye for detail and a creative approach.
* Strong understanding of social media analytics
and tools to measure performance and optimise content strategy.
* Ability to multitask, prioritise tasks
effectively, and work independently.
* Passion for food, hospitality, and
storytelling, with a genuine enthusiasm for sharing our restaurant
experiences with our online community.
* Able to work some evenings and weekends to
capture content.
How to
Apply: If all the above seems a good fit and you're ready
to help shape our online and ‘in print’ presence, please submit your CV, links
to some of your work, along with a cover letter outlining why you're perfect
for the role, to jonellse@fullcity.co.uk. Be
sure to include links to any relevant social media accounts or portfolios
showcasing your work.