We are working exclusively with our client to find a Sales Lead.
About:
We’re working with a high-growth, venture-backed ecommerce business that enables established consumer brands to scale internationally across major online marketplaces.
The company partners with founder-led brands that have achieved strong product–market fit but need support to expand beyond their initial geography. Using a data-driven, wholesale-led model, the business takes end-to-end ownership of international expansion - covering pricing, localisation, content optimisation, supply chain, and marketplace operations - allowing brands to grow faster while improving unit economics.
Now operating across dozens of active brands and generating multi-million-euro annual revenue, the company is entering its next phase of growth. They are hiring a Head of Sales to build and lead the commercial function end-to-end - spanning outbound brand acquisition, ICP definition, sales process design, enablement, and team leadership - as the business accelerates expansion across the UK, Europe, and the US.
Key Highlights:
* Player-manager Head of Sales role with full ownership of both personal quota and team performance.
* VC-backed ecommerce platform founded by marketplace subject-matter experts with prior scale-and-exit experience.
* Backed by a UK leading VC, with strong ambition to build a category-defining business.
* Early 8 figure turnover with strong runway and generating ~€900k in monthly top-line product sales across global marketplaces.
* 65+ active brands, typically founder-led businesses doing €500k–50m on Amazon and other marketplaces.
* Lean business of ~25 people, including engineering, operations, customer success, and content.
* Commercial function currently small and early-stage (SDRs + AE), with the Head of Sales expected to lead from the front.
* 100% outbound sales motion today - Head of Sales will personally source, run audit calls, close deals, and build pipeline.
* Sales cycle from 2-4 months.
* Clear IC expectations alongside leadership: closing ~2 new brand partnerships per month while managing and developing the team.
* Ownership of ICP definition, outbound strategy, sales process, enablement, reporting, and forecasting.
* Proven wholesale commercial model with pre-agreed B2B pricing and margin-based partnerships — tangible, measurable ROI for brands.
* Significant whitespace across the UK, Europe, and US, with a strategic focus on growing North American revenue.
* High-urgency, execution-led environment - suited to hands-on leaders who thrive in imperfect, fast-moving setups and want real influence.
The Role:
* Own the sales function end-to-end as a player-manager, balancing personal quota delivery with overall team performance.
* Revenue targets split between individual contribution and team attainment, with clear accountability for both.
* Personally source, run audit calls, structure commercial terms, and close new brand partnerships via a 100% outbound motion.
* Lead and develop a lean commercial team (2 SDRs + AE), setting expectations across activity, pipeline, and conversion.
* Define and iterate ICP, outbound strategy, and target account lists as the business scales.
* Own the sales process from first contact through audit, forecasting, and close, ensuring consistency and pace.
* Build simple, scalable sales processes, playbooks, and reporting with a strong focus on data and predictability.
* Establish clear funnel metrics and maintain tight pipeline inspection and forecasting discipline.
* Drive a high-urgency sales culture focused on pace, ownership, and execution in a resource-lean environment.
* Partner closely with founders and operations to align commercial decisions with delivery capability and margin.
* Hire and onboard future commercial talent as the function grows, while maintaining high performance standards.
Requirements:
* 3+ years of direct closing experience, with a consistent track record in outbound-led environments.
* At least 1 year of sales management experience, ideally in a player-manager capacity.
* Experience working with industry best practice sales frameworks such as MEDDPICC.
* Comfortable carrying a personal quota while being accountable for team performance.
* Data-driven and commercially sharp - strong on pipeline, forecasting, and prioritisation.
* Thrives in fast-paced, resource-lean, high-urgency environments.
* Bias to action: gets things done without waiting for perfect process or support.
* Low-ego, high-standards operator who values ownership, accountability, and pace.
* Experience in ecommerce, marketplaces, or the Amazon ecosystem is nice to have, not essential.
Benefits:
* £90k - £100k base + 70% OTE
* London / Hybrid working
* TBD