Overview
Join to apply for the Senior Director Sales, UK role at edyn
Purpose: To provide strategic leadership and direction for Edyn's entire sales function across the UK, driving overall revenue growth, market penetration, and commercial success through effective team leadership, innovative sales strategies, and optimisation of all revenue streams. This hands-on leadership role requires both strategic direction and active participation in revenue generation.
Reporting to: Global Account Director
Location & Hours: Based at our London offices 5 days a week, with core hours of 9-5 (40 hour working week). While officially office-based, the role requires extensive client engagement with approximately 50% of time spent travelling throughout the UK for client meetings, property visits, and industry events.
Responsibilities
* Lead and develop the entire sales organisation across the UK, setting the strategic direction and commercial priorities
* Own the overall revenue targets for the region, developing comprehensive sales strategies to maximise all revenue streams and market opportunities
* Personally lead and close high-value sales opportunities, maintaining your own portfolio of strategic accounts and actively contributing to revenue targets
* Drive business growth through effective leadership of specialised sales teams covering all market segments and booking channels
* Establish and maintain key strategic partnerships and high-value client relationships that deliver significant revenue impact
* Actively participate in client meetings, sales pitches, and business development activities, leading by example as the company's senior sales professional
* Develop and implement innovative sales approaches to capitalise on emerging market trends and create competitive advantage
* Lead commercial negotiations for major contracts, partnerships, and strategic alliances
* Collaborate with executive leadership to align sales strategies with broader business objectives and growth plans
* Analyse market dynamics, competitive landscape, and performance metrics to continuously refine sales approaches
* Represent Edyn as a senior leader at industry events, conferences, and high-level client engagements
* Drive a high-performance sales culture focused on results, accountability, and continuous improvement
Qualifications and Requirements
Experience:
* Extensive senior sales leadership experience in hospitality across the UK
* Proven track record of delivering significant revenue growth and exceeding targets at a senior level
* Demonstrated personal sales success with evidence of directly securing and closing major deals
* At least 8 years' experience in progressively responsible sales leadership roles, with at least 3 years at director level
* Demonstrated success in developing and implementing sales strategies across multiple market segments
* Experience building, leading and developing high-performing sales teams
* Strong commercial background with P&L responsibility and budget management experience
* Deep understanding of the UK hospitality market, competitive landscape, and industry trends
Skills:
* Exceptional leadership abilities with proven success in motivating and developing sales talent
* Strategic vision combined with tactical execution capabilities
* Outstanding communication and presentation skills at executive and board level
* Advanced negotiation and relationship management expertise
* Strong analytical skills with the ability to translate data insights into commercial action
* Financial acumen and budget management proficiency
* Change management and organisational development capabilities
* Exceptional personal selling skills with the ability to identify, develop and close significant business opportunities
Attributes:
* Visionary leader with entrepreneurial mindset and commercial drive
* Results-oriented with unwavering focus on performance and growth
* Collaborative team builder who develops talent and fosters a positive sales culture
* Resilient decision-maker comfortable with accountability and pressure
* Innovative thinker who challenges convention and drives continuous improvement
* Polished professional who embodies Edyn's values and brand positioning
* Passionate advocate for hospitality excellence and customer experience
* Hands-on sales professional who leads from the front and actively contributes to revenue generation
Seniority level
* Director
Employment type
* Full-time
Job function
* Sales and Business Development
* Industries: Consumer Services
London, England, United Kingdom
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