The role of Senior Content Specialist is to develop and execute meaningful and effective content campaigns for our clients to help them achieve their objectives and goals.
Birthday day off
Dedicated time for training and development
Based at our offices in central Harrogate, North Yorkshire
The role of Senior SEO Content Specialist You will be a creative, proactive and organised individual with an excellent eye for detail, a passion for content marketing and demonstrable success in a content marketing role. You will work with and support the content team in creating, maintaining, monitoring and analysing digital content and SEO performance.
Structure
Reporting to the Head of Content, you will also build strong relationships with: -
The Content Team
The Technical Team
The Paid Team
The Senior Management Team
The Administration and Finance Team
Key repsonsibilities Develop and implement content campaigns including content creation, on-page optimisation, link building and email campaigns
Effectively communicate and present content campaigns to your team and clients
Make recommendations to your team and clients regarding content campaign development and direction
Research and write engaging content, including blog posts, webpages, product descriptions, press releases and more, for a wide variety of B2B and B2C audiences
Proof and edit content for accuracy, readability, brand voice and SEO best practices, and offer constructive, meaningful feedback to peers and to clients
Be responsive to constructive feedback
Research topic areas and develop client content calendar
Create and follow briefs for content plans, including new and republished content
Carry out detailed client competitor and industry research
Carry out effective keyword research and SERP analysis, including gap analyses
Add and monitor keywords in tracking software, e.g. Moz and SEMrush
Use SEO software to identify effective opportunities for content republishing, optimisation and development
Have an excellent understanding of best SEO practices and apply these to the work being carried out
Upload new content and update old content on clients’ sites
Select and optimise relevant and effective images for content campaigns
Build buyer personas
Monitor and analyse content campaign progress and feed back to the Content Strategist and Head of Content, along with recommendations
Manage multiple client projects simultaneously while ensuring deadlines are met
Build and develop client relationships, ensuring that excellent customer service is delivered at all times
Assist with the preparation of report data and reports, ensuring they are timely and accurate
Assist with the preparation of presentation material, content and presenting
Assist with internal content training for the Zelst team as required to ensure that the Content team and other colleagues have the necessary skills and knowledge to carry out their roles to the highest standard
Assist with on-boarding new team members
Proactively contribute to the wider team with fresh content ideas
Ensure accurate completion of time sheets
Adapt to and utilise different software systems used to carry out daily work and activities
Any other duty that may be required in line with the business needs
Key skills, experience and attributes Minimum of 1+ years’ experience in a content role
Excellent understanding of written and spoken English
Excellent writing skills
Excellent proofreading and editing skills
Experience in creating, assessing and following content briefs
Strong written and verbal communication skills
Highly organised and the ability to multi-task, prioritise and meet deadlines
Ability to deliver a high level of customer service
Good level of Microsoft and Google Suite skills (Word, Excel, PowerPoint, Outlook, Docs and Sheets)
Excellent level of attention to detail
Be forward-thinking
Be solutions-oriented and adaptable
Be proactive with a can-do approach to work
Eager to learn and progress with a curiosity to explore new approaches to challenges
Positive mindset and upbeat attitude, bringing value to both our clients and the Zelst Team
Solid understanding of main social media channels and platforms, including LinkedIn, Facebook, Instagram, Pinterest, X, TikTok and YouTube
Ability to work in a collaborative team environment
An understanding of digital content and how it is used within a commercial environment
Solid understanding of SEO and how SEO affects the success of digital content
Ability to train and upskill other members of your team
Analytical skills with the ability to assess and critique work
A creative person who can bring new ideas and a fresh perspective on content
This job description sets out the scope and main duties of the role of Senior Content Specialist. It does not include or define all tasks which the post holder may be expected to carry out. Duties will vary from time to time without changing the nature of the post or level of responsibility. The post holder may also be required to carry out any other duties as required by their line manager or the Company.
Education Bachelor's (preferred)
Place of work The role of Senior Content Specialist is an office-based role, with the possibility of also working from home. The role is for 37.5 hours a week, with working hours between 8.00am and 5.00pm with an hour for lunch. Exact hours of work will be agreed before commencement.
Up to £35k per annum, depending on experience and skill set.
25 days plus bank holidays, increasing to 30 days plus bank holidays with length of service.
Birthday day off
Dedicated time for training and development
On-site parking available
Opportunities to attend industry events and conferences
Work for one of the most established and experienced agencies in the North of England offering job security
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