This role is responsible for driving brand relevance, trust and participation for The National Lottery through impactful, integrated consumer communications.
What you’ll be doing
* Deliver stories and campaigns that showcase National Lottery funding of good causes at scale
* Deliver stories and campaigns that promotes the National Lottery brand
* Draft press materials – including briefs, press releases, interviews etc.
* Support on shoots to produce high quality photography and video content
* Pitch stories to media to secure coverage
* Work with the National Lottery Promotions Unit (NLPU), Marketing, Social and other comms teams to ensure multi-platform storytelling, helping our content to reach a wide range of audiences
* Build and maintain relationships with media contacts
* Support in management of PR agency to ensure strong results
* Deliver reporting and evaluation, highlighting insights and actionable recommendations to improve performance
* Support Senior Consumer Communications Manager to innovate our PR approach in line with consumer trends and the evolving media landscape
* Stay up-to-date on digital communication trends and how AI can influence our work
* Support with budget management
What experience we’re looking for
* Significant experience in PR, media, or journalism
* Established media and relevant social influencer relationships
* Strong media relations skills with a track record of securing high-impact coverage
* Strong understanding of modern media consumption, consumer trends, and best practices
* Strong writing and communication skills
* High levels of creativity and strategic thinking
* Agency management experience
* A ‘can-do’ attitude with a positive, proactive mindset
Benefits
* Company Bonus Scheme
* Matched pension contributions up to 8.5%
* 26 days annual leave + 2 Life Days (and bank holidays)
* Single Private Health Cover
* Complimentary Private Medical
* Income Protection
* Flexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.
* Enhanced Family Leave (Maternity, Paternity, Adoption)
* Wellness Allowance £500
* Employee Assistance Programme
* Discounted Health Assessments
* Volunteering Days
* Matched Funding
We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help.
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