As a Paid Search Manager, you'll play a critical role in our client's business growth strategy. Reporting to the Head of Digital Marketing, you'll develop, implement, and optimize high-performing PPC campaigns to achieve our client's business objectives. Your expertise will drive lead generation, increase website traffic, and maximise conversions.
Responsibilities
* Build, launch, and manage innovative Paid Search campaigns focused on KPI and ROI.
* Develop and implement PPC strategies aligned with business objectives.
* Manage PPC budgets and adjust bids to optimize ROI.
* Analyse campaign data to generate insightful reports and optimize campaigns for maximum ROAS.
* Conduct thorough keyword research and create compelling ad copy.
* Collaborate with internal teams to ensure maximum campaign performance.
* Stay updated with the latest PPC trends and best practices.
Requirements
* Minimum of 3 years of relevant experience in managing Paid Search campaigns.
* Proficiency in analytics tools (Google Analytics) and tracking/conversion optimisation.
* Strong numerical and literacy skills.
* Ability to produce accurate, commercially focused MI that tracks against business KPIs.
* Up-to-date with digital marketing trends.
* Enthusiastic with a desire to learn and grow.
* Experience in paid search and display advertising.
Desirable
* Degree educated.
* Experience in a regulated financial service environment.
* Experience running financial services campaigns
Benefits
* Friendly and inclusive working culture.
* Hybrid working options.
* Generous holiday allowance and birthday leave.
* Employee Benefits Scheme.
* Continuous Learning and Development opportunities.
Interested? Please Click Apply Now! Paid Search Manager
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