Senior National Account Manager - Brand Proud to deliver high quality products and develop a high-quality career. Competitive Salary Annual Bonus Scheme Private Health Care Car Allowance Spalding Hybrid 8.30 - 5pm Permanent Why join us? We're constantly evolving, progressing and diversifying. And we want our people to do so too. For everyone to feel empowered, engaged and enabled. To create opportunities to move forward, climb higher and push for more. About the role. To passionately create, develop and manage our Bakkavor Branded portfolio, driving profitable growth for Bakkavor and our Branded Partners. Ensuring Brand plans align to our overarching Group Strategy Accountabilities: Influential Relationships Owns the day-to-day Brand/Partner relationships with clear responsibility for specific Brands & projects, building long term collaborative relationships where appropriate Commercially astute & leverages insights to influence key stakeholders to add value & drive performance Responsible for the delivery of Bakkavor & Brand KPIs Leads communication across the Brand NWTs, pipeline & project activity Brings to life the Bakkavor values in how we do business Development & delivery of commercial strategy to leverage profitable growth In conjunction with overarching Brand strategy, creates, develops and implements Brand Plans, by leveraging all available insight & cross functional ways of working to generate commercial advantage Sets clear Brand objectives & gains 'by in' from key stakeholders In conjunction with HOC, creates a 3-year vision for all strategic Brands Commercial Management Responsible for the short & long term forecasting across Brand with appropriate plans to close gaps Media & Activation fund proposals, planning & tracking Responsible for communication of Brand catalogue, associated pricing & Brand Package stipulations/funding In conjunction with HOC, lead monthly internal brand meeting with the support of commercial manager Own end to end Brand promotional planning with processes in place to review effectiveness and plans to maximise performance Responsible for tracking Brand health metrics (e.g. awareness, consideration, loyalty) Manage cross functional workstreams to generate cost reduction plans within Brand with clear measures in place Responsible for Commercial adherence to the NPD process - ensuring all NPD / EPD follows the commercial sign off/procedure & aligns with brand identity & consumer expectations Responsible for AITB & sign off in conjunction with Commercial Finance teams Develops strategic thinking & presents NPD/Brand propositions to customers Supports Commercial Manager to develop propositions, selling strategy & negotiation tactics Responsible for Commercial PLR & key actions to improve KPIs with decisive actions Market Expertise & Brand Development Full understanding & detailed knowledge of relevant insights including market performance, competitor dynamics and key metrics. Abreast of key trends & impact they will have on our Brands Brand champion: always abreast of shopper behaviour, usage & occasion, key market trends and be able to work this directly into successful proposition building Create & implement plans to protect & grow Brand equity with plans in place to review effectiveness & maximise KPIs Responsibility for understanding and articulating brand purpose and consumer promise Ensuring that all brand plans are rooted in consumer insight and emotional connection People - Leads and develops an effective team Inspire, motivate and lead the team through collaboration, innovation & ensuring an open and inclusive culture Active & engaged member of the Commercial Customer family Encourage and engage in effective feedback promoting a balanced and constructive culture. Ensure each team member has a clear PDD with regular reviews to drive personal improvement / address any development needs About you. Significant experience in Commercial Management & 'Brand' within Fresh Prepared Foods Bring clarity to processes that create & curate Brands, both owned & licensed Analytical/KPI driven & understands how to drive performance to achieve desired results Leads & builds trusting relationships by proactively engaging internal & external stakeholders, influencing through the Bakkavor values Inspirational People Manager focused on coaching & developing a highly effective team Dynamic, agile & innovative in approach Highly capable in use of category management & ensures the team embraces principles to deliver commercial benefit Strong communication skills, leadership & project management skills Highly Resilient, adaptable to change, challenge norms, self-starter, leader, team player, adds value beyond JD Expert in Microsoft PowerPoint, Excel & Word What you'll receive. As an equal opportunity employer, we're committed to providing a safe and rewarding environment for you to thrive in. This is why we work hard to deliver benefits, rewards and wellbeing offerings that are important to you. You'll enjoy: Life Assurance (2.5 x salary) Private medical insurance (employee & family cover) Car allowance Annual Bonus Scheme 25 days holiday plus 8 bank holidays as standard (may vary by role) Staff Shop Stakeholder Pension Scheme Discount & cashback platform Personal Accident Insurance Free health check Employee Assistance Programme A range of voluntary benefits (holiday purchase scheme, additional life assurance, dental & hospital cash plans) Salary sacrifice car lease scheme Free independent mortgage advice Discounted tutoring for children Access to financial learning tools and affordable loans via your salary Free car parking - Site dependant Plus, a commitment to your wellbeing that includes emotional, physical and financial support services delivered by our fantastic team of wellbeing champions. Proud to be Bakkavor We're proud to be the market leader in the UK fresh prepared food industry. We're proud to supply meals, salads, desserts, pizza and bread to leading grocery retailers including Sainsbury's, Tesco, M&S and Waitrose. We're driven by the hard work and passion of our people and are delighted to offer a wide range of careers across our business - come and join our dedicated Bakkavor team! Find out more and apply. LI-VM1 CVL Bakkavor We are the leading provider of fresh prepared food in the UK, with operations also in the US, positioning the Group well in these high-growth markets. We leverage our consumer insight and scale to provide innovative food that offers quality, choice, convenience, and freshness. Around 15,000 colleagues operate from 31 sites across our two markets supplying a large portfolio of products across meals, pizza & bread, salads and desserts to leading grocery retailers in the UK and US. Category: Commercial Location: Spalding, GB, PE11 2BB Date: 16 Jul 2025 Req ID: 25278