Paid Search Executive Job in Poole (PPC Executive)
Dovetail Recruitment are working with a successful family owned business in Poole who are looking for a new Paid Search Executive to join their marketing team. The business sell a huge range of products, giving you exposure to lots of different facets of consumers and business requirements.
The PPC Executive will be responsible for continuing the ongoing successful paid advertising strategy by identifying areas of opportunity within a broad portfolio of businesses. Through in-depth analysis, the PPC Executive will be able to identify, propose and implement changes and improvements to key fundamentals of our advertising, leading to improved performance such as improving click through rates or reducing redundant spend.
Core duties of the PPC Executive include:
1. Daily management of PPC accounts and paid advertising.
2. Creating, implementing, and testing campaigns across various platforms including Google and Bing.
3. Running and Analysis of reports to identify opportunities for investment/divestment such as Search Query Reports, Device Analysis, Impression Shares and more.
4. Analysing KPI results of campaigns to identify opportunities, feeding back performance and proposed actions to the PPC Manager and others within Marketing.
5. Ensuring campaigns stay within budget or are exceeding performance targets to justify overspend.
6. Ru...