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Location: London, City of, London, City of, GB, WC1E6JA
The Consumer Products division of Hasbro European Services provides services for the licensing business of Hasbro International Inc. (HII). We are currently recruiting for this position, based in London, UK.
Position: Senior eCommerce Manager
Job Code: 302030
Hiring Manager: Retail Development Director
Locations:
At Hasbro, we’re changing the face of play and entertainment. We’re looking for leaders who want to explore, experiment and innovate new ideas. Our culture of Community, Passion, Integrity, Creativity and Inclusion has inspired our diverse team. Comprised of highly skilled, creative and committed individuals for over 90 years, we believe the best is yet to come!
As part of the Global Consumer Products eCommerce team, your primary focus will be defining and deploying best in class marketing and merchandising strategies –– in partnership with category management and licensees across key eCommerce accounts (will vary by market). This includes working with licensees and their sales/marketing teams to ensure successful product launches, product catalogue maintenance, site merchandising, media planning & marketing. You will also provide guidance and build tools and resources to assist licensees with annual e-comm business planning aligned to CP priorities, account priorities and Hasbro pulse/marketing calendars
A Day in the Life of an eCommerce Manager at Hasbro…
* Collaborate with the retail lead, eCommerce managers across markets, and category leads to assess the regional landscape by analyzing current business performance, gaps, trends, and competition. Leverage these insights to identify and support opportunities that drive sales and profitability. Work closely with internal and external media teams on digital analytics to further optimize growth opportunities.
* Create and deploy universal e-comm best practices/fundamentals and establish benchmarks for success, continuously developing new assets, strategies and frameworks to evolve to the eCommerce landscape.
* With the retail lead, partner with Hasbro Brand, Franchise & Hasbro toy counterparts to maximize revenue opportunities and create a consistent brand and product image across e-tailers.
* Collaborate on maintaining, managing & promoting cross-category brand stores on Amazon and work with creative designers to adapt to other retailers.
* Use retail analytics in order to guide licensees on how to enhance and optimize merchandising efforts
* Co-manage marketing and promotional calendars (with licensed partners, Hasbro T&G leads and digital media agency) to drive awareness, conversion and increase brand and product relevancy.
* Navigate and manage marketplace brand registries. Work with Hasbro legal and enforcement on managing counterfeits and brand listings.
* Lead reporting and analysis of performance, with clear action plans & KPIs, by core brand Licensee and/or Category
* Lead strategy implementation with licensees, key retailers and create scorecard for ongoing evaluation and improvement.
* Work with partners (category, retail and licensees) to set expectations and alignment on JBP’s to drive e-comm success
* Conduct in-depth eCommerce sessions to provide category managers with valuable insights, identifying new opportunities for brands with both existing and potential partners.
* Manage Amazon relationships across media, retail and content (ad-hoc).
What You'll Bring…
* Bachelor’s Degree in Business, eCommerce, Marketing or related subject, along with:
* Minimum of 3 years eCommerce merchandising or marketing experience with CPG, or marketplaces
* Experience with merchandising optimizations, specifically top 5 e-retailers such as Amazon
* Experience in online direct marketing tactics to drive sales and ROI
* Experience with Amazon ads and social media marketing preferred.
* Experience with e-comm analytics tools and interpretation of digital performance metrics
* Compelling communication skills to collaborate and influence effectively with cross-functional teams – both internally and externally.
* Demonstrate ability to build strong and positive relationships across the organization and with partners.
* Ability to seamlessly adapt to the changing retail environment and, be an authority within this space.
* Quickly identify opportunities and make informed decisions to maximize them.
* Display outstanding verbal, written and presentation skills.
* Utilize strong project management abilities; capable of prioritizing and balancing multiple projects simultaneously, under tight time constraints and within budget parameters.
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