Job Description
We are delighted to be partnering with a fast-growing e-commerce business in their search for a Head of CRM.
Our client has doubled their sales in two years thanks to serious digital investment.
They are a hugely customer focused business and are introducing cutting edge technology and building a dynamic team to further improve online experience.
Key to their continues success is the appointment of a Head of CRM to lead the charge on all customer communications and loyalty.
The Role:
* Manage and nurture a happy and high performing CRM team who have a clear vision for the future and a “can do” attitude,
* Own and manage segmentation and personalisation of customer communications at all touchpoints in their journey to drive conversion, retention and loyalty
* Own and manage personalisation and recognition through all customer communications channels
* Collaborate with internal departments to create a best-in-class experience for customers
* Work closely with the data and analytics teams to inform CRM decision making
* Take ownership of testing and reporting on KPIs
* Keep a keen eye on the latest MarTech and industry news to ensure the brand are at the forefront of CRM innovation
* Drive forward the approach to data capture to provide actionable CRM insight
The Person
* Highly commercial with KPIs at the forefront of all thinking (LTV, basket / browse abandon rate etc)
* Proven experience leading and growing a high performing CRM team within an ecommerce environment
* Able to liaise and influence key senior stakeholders
* A commercial and data driven marketer who is able to think creatively
For much more information please apply immediately