Overview
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🌱 Mother Root is the Ginger non-alcoholic aperitif. We harness the power of apple cider vinegar to serve up a dose of good feelings. Our mission is to redefine what it means to drink well and feel good - with drinks that are complex, delicious and rooted in nature.
Fresh from securing three offers on BBC Dragons’ Den, we’re on an exciting growth journey — scaling from a £7m brand today towards £50m+ in the years ahead, with 230% year-on-year growth already underway. With our small but mighty team, we’re building one of the UK’s fastest-growing non-alcoholic brands, both online and in retail. We’re bold, inclusive and ambitious. We value creativity, curiosity and collaboration — and we believe work should be joyful, purposeful and full of flavour.
The Role
We’re looking for a Creative Lead to shape and scale the visual world of Mother Root. You’ll define how the brand looks, feels and expresses itself across every touchpoint - from packaging to paid ads, from TikTok to retail, from campaigns to the inbox experience. You’ll be the creative heart of the brand: a thinker, a maker, a system-builder, and a partner to the Founder, Editorial Lead and Growth team. This is not a narrow execution role. It’s a chance to build the creative engine of one of the UK’s fastest-growing drinks brands. We are entering a major growth phase — retail and international expansion, a refreshed brand identity, and a growing media presence. This hire will define how the brand expresses itself as we scale from scale-up to iconic category leader.
What You’ll Do
* Evolve and steward the Mother Root brand identity, visual world and creative platform
* Build the creative operating system: guidelines, templates, toolkits and asset libraries
* Lead campaign ideas and storytelling across digital, retail, OOH and experiential channels
* Translate brand strategy and insight into distinctive, high-impact creative concepts
* Direct art direction, shoots, creators, designers and production partners end to end
* Uphold creative quality across content, campaigns, packaging, retail and performance
* Partner with Growth to develop performance-led creative that stays true to the brand
* Guide social-first content and creator systems across TikTok, Instagram and emerging platforms
* Shape physical brand expression in-store, on-shelf, packaging, events and IRL activations
* Lead creative budgeting, costed options and efficient production planning (good/better/best)
What You’ll Bring
* A track record of delivering high-quality creative in fast-paced, high-growth consumer brands
* You have demonstrable experience building or evolving creative for a modern consumer brand
* Significant experience leading creative across a wide range of channels, including: Brand, Packaging, Content, Performance, Retail, PR, IRL and Campaigns
* You have exceptional taste - warm, bold, human - and can articulate why creative works
* Strong conceptual thinking with the ability to turn insight and strategy into standout creative
* Experience collaborating with cross-functional teams (founders, growth, brand, social, ops)
* Demonstrated ability to build and scale creative systems, guidelines and toolkits
* You understand performance and how creative drives CAC and other KPI’s
* Hands-on art direction experience across shoots, content, and production partners
* You care about building a brand with feeling, not just assets
* Previous team management experience would be advantageous as the team may expand in the future
You’ll Thrive Here If You
* You’re collaborative, low-ego, and energising to work with
* Excellent communication, organisation and stakeholder management skills
* You’re hands-on but not precious
Benefits & Perks
* Share Options Programme: Equivalent to 15% of salary from day one
* Annual Leave: 25 days per year
* Summer Hours: Early finish Fridays (June–August)
* Work From Anywhere: Up to 2 weeks per year
* Pension: 5% matched contribution
* Cycle Scheme: Bike or Lime/Forest Pass
* Personal Development: £300 annual allowance for approved training
* Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts
* Annual Team Trip: Gastronomical & wellbeing-focused team away trip
* Parental Leave: Competitive maternity/paternity package
* Lots of free Mother Root
Please note, as part of the application process, we'd love you to answer a few questions and provide a portfolio - thank you for providing the information needed!
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
* Industries
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