Vintage Threads is the UK’s leading pre loved premium retailer, with flagship stores in London, a concession in Selfridges, and a newly opened store in Amsterdam. With further European expansion planned throughout the year, this is a key leadership role within the business.
The Covent Garden store is our strongest retail location and plays a critical role in setting the standard for the wider estate. The Store Manager will be responsible for leading a high performing team, driving conversion and elevating product presentation while delivering an exceptional customer experience.
This role requires a hands on leader who is commercially sharp, people focused, and deeply invested in improving store performance week on week.
Key Responsibilities
Commercial Performance
* Own and drive store performance with a strong focus on conversion, average transaction value, and sell through
* Analyse weekly trade performance and take clear actions to improve results
* Lead weekly Monday trade calls with prepared insights, challenges, and opportunities
* Implement commercial initiatives agreed with the General Manager and wider leadership team
* Ensure the store consistently delivers against sales targets and KPIs
Product and Visual Standards
* Own the product strategy at store level, ensuring stock is well balanced, relevant, and commercially strong
* Elevate product presentation and merchandising to maximise conversion and customer engagement
* Lead weekly Wednesday store walk throughs, ensuring standards are met and opportunities are actioned
* Work closely with buying and operations teams to feedback on product performance and customer demand
Team Leadership and Development
* Lead, motivate, and develop a team of 8-10 people
* Create a positive, high performance store culture aligned with Vintage Threads values
* Recruit, onboard, train, and retain top retail talent
* Deliver regular feedback, coaching, and performance reviews
* Build clear succession plans within the store team
Customer Experience
* Champion an authentic, welcoming, and knowledgeable customer experience
* Ensure the team delivers expert product knowledge and styling advice
* Handle escalated customer issues with confidence and professionalism
* Build strong relationships with repeat customers and local community, utilising our CRM system
Store Operations and Management
* Oversee all day to day store operations
* Manage rotas and labour efficiency
* Ensure all health and safety, security, and compliance standards are met
* Maintain stock accuracy through effective stock control and stocktakes
* Ensure smooth delivery processes, replenishment, and back of house organisation
* Act as the main point of contact for the store in the absence of the General Manager
What We Are Looking For
* Proven experience as a Store Manager or strong Assistant Manager in a high volume or premium retail environment
* A strong commercial mindset with experience improving conversion and sales performance
* Confident people leader with a track record of developing teams
* Strong visual and product instinct with attention to detail
* Organised, proactive, and calm under pressure
* Passion for vintage, fashion, and sustainable retail
* Comfortable operating in a fast growing, evolving business
Salary and Benefits
* Monthly performance based bonus
* £70 wellbeing allowance per month
* £150 clothing allowance and generous staff discount
* Opportunity to grow with the business as we expand across Europe
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Sales and Business Development
* Retail Apparel and Fashion
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