Job reference 336092
Senior CRM Data Manager
£75,000 +plus £4,200 car allowance, healthcare, 18% annual bonus potential, 27.5 days annual leave plus bank holidays rising with service and a company pension scheme with highly competitive contribution rates
Permanent, Full time
Royal Mail Farringdon
Either London, Sheffield or Pond Street x3 days a week
Job Purpose
The Senior CRM Data Manager plays a critical operational role in turning data governance strategy into practical, day to day execution across the Salesforce CRM ecosystem. Reporting to the Head of Data Governance, this role ensures that high quality, compliant, and well managed data underpins all commercial activity across Sales, Marketing, Customer Experience, and Pricing.
Acting as the operational lead for CRM data governance, the Senior CRM Data Manager defines and embeds data standards, resolves data quality issues, and supports business teams in adopting best practice data behaviours. This role directly influences the effectiveness of CRM data, enabling better decision making, improved customer engagement, and stronger commercial performance.
Key Accountabilities
Operational Implementation of Data Governance
* Define and maintain CRM data standards, including definitions, usage rules, and training materials.
* Deliver training and guidance to improve data literacy and ensure consistent adoption of governance practices.
* Partner with business stakeholders to embed governance into daily operations across Sales, Marketing, Customer Experience, and Pricing.
* Support data owners in understanding responsibilities and using Salesforce in line with governance policies.
Data Quality & Issue Resolution
* Monitor key CRM data quality indicators (accuracy, completeness, duplication).
* Lead cross functional efforts to resolve data quality issues and drive long term fixes.
* Conduct root cause analysis of recurring issues and collaborate with CRM product teams on solutions.
* Act as the first point of contact for CRM data governance queries.
Compliance & Strategy Enablement
* Ensure Salesforce data practices comply with GDPR, PECR, and internal data protection standards.
* Maintain audit ready documentation and evidence of governance activities.
* Provide operational feedback to the Head of Data Governance to refine strategy and improve execution.
Driving Continuous Improvement
* Review and refine governance practices based on user feedback, audits, and evolving business needs.
* Track and report on governance effectiveness using defined KPIs.
* Identify opportunities for automation or simplification of governance processes.
Alignment & Change Governance
* Work with CRM Product Owners and the Head of CRM Development & Delivery to integrate governance into change processes.
* Review proposed Salesforce data model or workflow changes for compliance with governance standards.
* Ensure governance documentation remains aligned with evolving CRM configurations.
Key Dimensions
Scope & Impact
Acts as the operational lead for CRM data governance, ensuring consistent, practical execution of governance strategy across multiple business functions.
People Impact
Works cross functionally with data owners, business leaders, and CRM users to embed data standards, improve data quality, and build organisational capability.
Compliance & Risk
Ensures CRM data practices support regulatory compliance and enable accurate, reliable customer communications and reporting.
Technical Ecosystem
Primary focus on Salesforce CRM, with awareness of connected platforms such as Vistex, marketing automation tools, and reporting systems. Collaborates closely with technical teams but does not own system configuration.
Experience & Qualifications
Essential
1. Proven operational experience implementing data governance frameworks in a business facing or CRM environment.
2. Strong understanding of Salesforce CRM data structures and commercial data domains (accounts, contacts, leads, opportunities, etc.).
3. Detail oriented, with the ability to define standards, resolve data issues, and support governance activities day to day.
4. Clear and confident communicator, able to work effectively with both technical and non technical stakeholders.
5. Familiarity with GDPR, PECR, and data privacy governance principles.
Desirable
1. Experience supporting business embedded roles in data governance implementation.
2. Exposure to metadata management, data lineage, or policy documentation tools.
3. Experience delivering training or enablement materials to improve data literacy.
4. Knowledge of data quality frameworks and their application to CRM or marketing data.
5. Experience contributing to change governance processes, including reviewing data model changes.
6. Ability to identify and implement process improvements or automation opportunities.
Extra Benefits
* Family friendly support - enhanced maternity pay, paternity leave, adoption leave and shared parental leave
* Supportive and generous company sick pay
* Funded Dental - As a manager you are eligible to a level of employer funded dental insurance*
* Health Assessment - As a manager you are eligible to an employer funded health assessment every 2 years*
* Benefits Account - You will have access to your personal benefits account on our My Bundle+' platform. There are more than 800 retail offers to help you save on things like groceries, days out, holidays and your household bills as well as employer provided and voluntary benefits to suit your lifestyle.
* Your Wellbeing - you and your family have 24/7 access to services and tools to help you get the most out of life. From your physical and mental health to financial and social support and advice. It's free, and it's for everyone.
Next Steps
The next stage of the selection process will be a face to face/virtual interview consisting of competency based and role specific questions.
Trust is the foundation of Royal Mail. We aim to be transparent about the qualities we seek and what a career with us entails, building trust from the start of your journey with us. Your interview is the first step, and we want you to shine. To help you prepare, we'll provide your interview questions in advance, so you can have your best examples ready. At Royal Mail Group, we value trust and our people.
We understand that candidates may not meet all the criteria for the role. If your experience is different, but you have relevant skills we'd love to hear from you. (delete if essential criteria only)
Royal Mail Group is committed to inclusion and representing the diverse communities we serve. We welcome applications from all individuals. As a proud Gold signatory to the Armed Forces Covenant, we especially encourage applications from the Armed Forces community, including cadet instructors and spouses/partners.
We are committed to ensuring an inclusive recruitment process. If you require any adjustments to support you during the hiring process, please discuss these with your recruiter when contacted.
We are Forces family friendly and a Gold signatory to the Armed Forces Covenant. We welcome applications from ex-Armed Forces personnel, reservists, veterans, cadet instructors and military spouses/partners.
For more information on Royal Mail Group and our values please click here: https://www.internationaldistributionsservices.com/en/about-us/
Closing Date: 13th April 2026 Please note, this advert may close early if the appropriate number of applications has been reached.
#J-18808-Ljbffr