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Senior digital and communications officer

Aylesbury
Digital communications officer
Posted: 3h ago
Offer description

Be part of our BHT family Buckinghamshire Healthcare NHS Trust (BHT) is an integrated provider of acute hospital and community services for people living in Buckinghamshire and the surrounding area. We care for over half a million patients every year: Provide specialist spinal services at our world renowned National Spinal Injuries Centre at Stoke Mandeville Hospital, the birthplace of the Paralympics Nationally recognised for urology and skin cancer services Regional specialist centre for burns, plastic surgery, dermatology, stroke and cardiac services Deliver community services in health centres, schools, patients’ own homes, community hospitals and community hubs. More than 6,500 people from different nations, cultures and backgrounds work for us. We would be happy to discuss possible flexible working options. We strive to be a family friendly, inclusive employer. If you require any assistance in making this application, please contact [email protected] or phone 01494 734868. We pride ourselves in being a great place to work and invite you to join our BHT family. Job overview At Buckinghamshire Healthcare NHS Trust, our Communications team plays a vital role in bringing our vision and values to life through stories that connect, inform, and inspire. The Senior Digital and Communications Officer plays a key role in delivering high-quality, engaging communications that support Buckinghamshire Healthcare NHS Trust’s strategic priorities, reputation and values. The post holder will lead on the day-to-day delivery of the Trust’s digital and social media communications, while also contributing across the full communications mix, including internal communications, campaigns, content creation, media support and stakeholder engagement. This is a senior operational role requiring strong judgement, creativity and the ability to work autonomously. The post holder will provide specialist digital expertise, act as a trusted advisor to colleagues across the organisation, and ensure communications are timely, accurate, accessible and audience-focused. Advert Lead the operational management of the Trust’s social media channels, including Facebook, Instagram, LinkedIn, Bluesky, Nextdoor and emerging platforms. Develop, plan and deliver engaging digital content, including social posts, short-form video, graphics and photography, aligned to Trust priorities. Monitor, moderate and respond to social media activity where appropriate, escalating issues in line with Trust protocols. Use insight and analytics to evaluate performance of digital channels, report on impact and recommend improvements. Ensure digital communications support campaigns, service changes and operational priorities, working closely with communications managers. Provide expert advice to colleagues across the Trust on effective and appropriate use of digital and social media. Create clear, engaging content for internal and external audiences, including staff bulletins, website content, intranet updates and campaign materials. Lead on filming and photography projects as required, using in-house equipment or working with external suppliers. Translate complex or sensitive information into accessible, human-focused communications. Ensure all content reflects Trust values, brand guidelines and accessibility standards. Working for our organisation Why colleagues think we are "a great place to work!" What does Buckinghamshire Healthcare NHS Trust offer you? As part of our BHT family, you’ll benefit from learning and development opportunities to support your career progression. Alongside NHS benefits of generous annual leave entitlement and pension scheme, you'll have access to NHS discount schemes. We provide a range of health and wellbeing services to promote a healthy, happy workforce. What do we stand for? Our vision is to provide outstanding care, support healthy communities and be a great place to work. Our mission is to provide personal and compassionate care every time. We are working hard to increase diversity at all levels within the trust. We believe a diverse workforce can have a positive effect on both staff wellbeing and patient outcomes. We welcome applications from black, Asian and minority ethnic candidates, LGBTQ candidates, candidates with disabilities and care-experienced candidates. We are proud to achieve the Gold award for the Armed Forces Covenant and support applications from the Armed Forces Community. Please contact [email protected] (our Armed Forces Covenant Lead) if you would like guidance or assistance with your application. We make employment decisions by matching our service needs with the skills and experience of candidates, regardless of age, disability, gender, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. Detailed job description and main responsibilities For a comprehensive list of responsibilities and duties, please kindly refer to the Job Description and Person Specification by downloading the JD and PS attachment in the advert. If you are an internal applicant there is the option for secondment, all applicants must have the endorsement/support of their line manager prior to application. If you have a disability that makes submitting this online application difficult and would like assistance, please contact us on [email protected] quoting the vacancy reference number. PPE requirements: Buckinghamshire Healthcare NHS Trust requires all colleagues to wear appropriate personal protective equipment (PPE) in accordance with our infection prevention and control procedures. COVID-19 and Flu vaccinations remain the best way to protect yourself, your family, your colleagues and of course our patients from the viruses when working in our healthcare settings. We encourage our staff to be vaccinated when recommended. Application deadline: This post will close on the closing date stated at midnight, however if we receive a large number of applications or there is a change in circumstance, we may be required to close a job before the advertised date. Contacting you: We will contact candidates through the email address supplied on their application form. Please make sure you check this regularly. Application information: If you are offered a job, information will be transferred into the national NHS Electronic Staff Records (ESR) system. Shortlisting: The monitoring and safeguarding sections are not made visible to the shortlisting panel. The safeguarding section may be made visible to the interview panel, dependent on the role being recruited into. Travel expenses: It is Trust policy that travel expenses for interviews will not be reimbursed. Smoking: All Trust sites are NO SMOKING. Smoking in all areas of the buildings and premises is prohibited.

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