Job Title: Managing Director
Location: UK-based, Head Office Banbury (3 days in office + 2 days in field/client-facing)
Reporting to: Group Board
Package: Competitive base salary (£100k+) + performance-related financial participation (non-equity) + Car or Car allowance
Type: Full-time, Permanent
Size of business: 25+ staff
Current turnover: £7m
About the business
Specialist provider of high-performance construction equipment and small to large scale electrical sanitation products ranging from pressure washers to vehicles
Currently generating £7M in turnover, the business has significant untapped potential. With strong group backing, a respected product base, and early momentum in the EU, we believe this company can become one of the most commercially valuable businesses within the wider group- under the right leadership.
The opportunity
We are seeking a sales-led, operationally engaged Managing Director to take full commercial and strategic ownership of the business — personally driving top-line growth, while building the structure, team, and momentum required to scale.
This is a hands-on leadership role for someone who thrives on being close to customers, engaged with their team, and focused on execution. You will have the autonomy to shape strategy and structure — backed by a commercially focused and supportive Group Board.
Key responsibilities
Sales & Commercial Growth
* Personally lead sales efforts, securing new business and expanding existing client relationships across councils, resellers, and direct industrial users.
* Drive expansion in the UK and build on early-stage EU sales opportunities to establish a strong international foothold.
* Implement a structured sales process with clear metrics, accountability, and pipeline management.
* Work closely with the marketing team to align brand messaging, campaigns, and customer engagement strategy.
Strategic leadership
* Define and execute a clear growth strategy, positioning the business as a leader in its category.
* Identify new sectors, geographies, and product opportunities for long-term revenue expansion.
* Shape the organisation to support growth — including team development, recruitment, and role design.
Operational management
* Establish and monitor clear KPIs across all functions — sales, operations, aftersales, and customer service.
* Improve efficiency in areas such as, service delivery, and fulfilment responsiveness.
* Ensure strong internal collaboration between commercial, technical, and support functions.
Finance (in collaboration with the Group Board)
* Work closely with the Board to oversee budgeting, performance tracking, and cost control.
* Provide transparent, regular reporting on commercial performance, pipeline, and risks.
* Maintain clear alignment between operational decisions and financial outcomes.
People & organisational development
* Build a high-performing organisation with clear roles, responsibilities, and development paths.
* Lead recruitment and team structuring to support growth, including succession planning for key roles.
* Foster a performance-led culture where individuals are accountable and supported to grow beyond their comfort zones.
* Promote employee engagement, collaboration, and retention through clear communication and leadership.
Stakeholder & external relations
* Represent the company externally at trade shows, client meetings, and industry events.
* Act as a visible and credible ambassador for the brand — building trust with key customers, partners, and stakeholders.
* Develop and maintain strong networks within the industry to enhance visibility and open doors to new opportunities.
Working expectations
This is a fully engaged, in-person leadership role:
* 3 days per week onsite with the team at head office
* 2 days per week in the field, visiting clients, attending meetings, or leading sales efforts
* Not a remote-working position — personal presence and hands-on leadership are key to success
Ideal candidate profile
We are looking for a proven commercial leader who enjoys selling, leading, and building — equally comfortable engaging clients, managing performance, and shaping strategy.
You are likely to bring:
* A strong track record in B2B sales and business growth, ideally involving technical, capital, or equipment-based products
* Experience personally leading sales while overseeing broader business functions
* Background in SME or scale-up environments, with experience in commercial transformation or turnaround
* Financial awareness and operational confidence, with an ability to collaborate with senior stakeholders
* A practical, engaging leadership style that drives performance and motivates teams
Desirable:
* Experience with public sector or local authority clients
* Exposure to EU markets or early-stage international growth
* Familiarity with channel management, resellers, or dealer networks
What we offer
* Full strategic and operational responsibility for a high-potential business
* Competitive salary with performance-based financial rewards (non-equity)
* Freedom to shape your own team, structure, and approach
* A respected and growing brand with wide market appeal
* A supportive, commercially experienced Group Board committed to your success
Please note that full and permanent right to work in the UK is a non-negotiable requirement for this role. This employer is unable to offer visa sponsorship now or in the future.
Embracing diversity in all its forms, our client is an equal opportunity employer. They welcome individuals from all walks of life, irrespective of race, gender, age, disability, sexual orientation, religion, or belief.
By applying through Green Folk Recruitment, you consent to share your information with our client for recruitment purposes. We handle your data with care, aligning with our privacy policy for recruitment-related activities. Please be informed that all final hiring decisions rests solely with our client. Should you have any inquiries, kindly direct them to Green Folk Recruitment for a transparent and streamlined recruitment experience. Green Folk Ltd is acting as a recruitment agency in relation to this vacancy.