The Global Brand and Activation Leader role is a new, pivotal and strategic role to embed the EY brand and develop core brand campaigns across all regions, sectors, and client‑facing touchpoints. The objective is to create a distinctive, coherent, consistent, and commercially impactful brand experience that supports EY’s growth ambition and positions the brand as a strategic engine for the business.
Lead & Evolve Global Brand Activation
* Translating the brand strategy into activation programs that drive consistency and impact
* Connecting key brand narratives into activation plans across priority markets
* Ensuring alignment with global BMC, Areas, and EY‑Parthenon brand activity to maximise coherence and avoid fragmented execution
* Developing activation playbooks and frameworks that enable regions to deliver high‑quality, locally resonant activations
Ownership of Key Programs (Campaigns + Activation)
* Global Brand Campaigns: ongoing stewardship adding strategic leadership and innovation to the next campaign
* Work with creative and media partners to ensure campaigns are insight‑led, distinctive, and commercially aligned
* Optimize cross‑channel performance, including digital, social, events and thought leadership integration
* Take a forward leadership role to selected brand defining initiatives
* Brand Activation Programs: develop and lead brand creative and activation plans across major global key events such as MWC, Davos, LEAP, etc
* Shape and refine creative narratives, messaging frameworks, and experiences that bring EY’s brand assets to life
* Impact into the Network Building & Capability Expansion: build a global network of brand activation practitioners across Areas, Regions and service lines
* Own the BMC activation forums/calls, including the toolkits and guidance to ensure everyone is equipped to activate the brand strategically and consistently
* Drive governance and best practice sharing
Embedding the Brand Across the Business
* Ensure the EY brand is fully embedded through business processes, service lines, digital environments and employee‑facing platforms
* All 378k EY people understand, apply and amplify the brand
* Drive understanding that brand drives commercial value, including opportunity creation, reputation growth, and client conversion
* The brand becomes a powerful commercial engine, not only a marketing asset
Partner closely with: Sector and Solution leaders, Talent and Employee Experience, Key program leaders (e.g., Tech), Internal and external agencies, Area BMC Leaders, and Business development.
Clear Skills Required
* Ability to set global brand activation strategy, not just execute it
* Deliver world‑class global creative campaigns across media, with demonstrable impact on social and digital platforms
* Influence and collaborate with senior stakeholders across the network
* Strong integration of insight, performance data and commercial outcomes
* Leadership of multi‑disciplinary teams and agency partners
* Be curious and forward‑thinking on embedding AI and social media into processes, programs, etc.
* Proactive in bringing fresh thinking and powerful insights to impactful briefs
* Ability to represent the brand strategy at senior forums and global steering groups
Equal Employment Opportunity
To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability‑related adjustments or accommodations you may need.
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