Reporting to: Account Director (with dotted line to Senior Retail Marketing Manager)
About the Role
We’re looking for a commercially driven and creative Marketing Manager to take full ownership of the marketing, events and placemaking strategy for a large retail destination — one of the UK’s leading retail and leisure destinations.
This is a unique and high-impact role responsible for driving footfall, enhancing customer experience and supporting retailer performance through engaging, insight-led marketing activity. You’ll be at the heart of shaping how the destination shows up locally from major seasonal campaigns to community partnerships and live events.
Why Join Us?
* A rare opportunity to own marketing for a major UK destination
* High visibility role with real commercial impact
* Blend of strategic thinking and hands‑on delivery
* Work within a specialist agency with strong industry reputation
Key Responsibilities
* Full ownership of marketing and events plan, ensuring alignment with centre strategy and commercial goals
* Translate central strategy into impactful, locally relevant campaigns, events and activations
* Deliver seasonal events, retailer activations, brand partnerships and community moments that drive footfall and commercial performance
* Manage all digital channels, including social media and website content, ensuring accuracy and strong audience performance
* Build and maintain relationships with local media to enhance profile and reputation
* Collaborate closely with retailers to encourage participation, share insights and support performance
* Act as the local intelligence hub, monitoring customer behaviour, demographics, market trends and competitor activity
* Develop partnerships with local authorities, community organisations and cultural bodies
* Monitor customer behaviour, market trends and competitor activity to inform strategy
* Own reporting and performance analysis, ensuring marketing activity delivers measurable ROI
* Manage the annual marketing budget effectively and responsibly
* Work alongside centre management, leasing and asset teams to support new openings and long-term asset growth
* Manage external agencies across creative, digital, PR and events
About You
* 5–10 years’ experience in marketing, ideally within retail, placemaking, events or consumer-facing environments
* Strong understanding of B2C marketing, customer behaviour and brand experience
* Commercially minded, with the ability to link marketing activity to business performance
* Confident communicator with strong stakeholder management skills
* Highly organised, with the ability to manage multiple projects and deadlines
* Data-driven, with experience in reporting and performance analysis
* Hands‑on experience across digital and social channels
* Proactive problem-solver with a positive, can‑do approach
* Degree-qualified or equivalent in marketing or communications
About the Destination
Home to over 80 retailers and 17 bars, cafés and restaurants, the scheme blends leading high street brands with a vibrant leisure offer including cinema, dining and entertainment, creating a truly memorable destination.
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