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CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is also seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture, and strollers, enabling parents to keep their little ones safe in style. After growing rapidly in recent years, we are looking for ambitious talent to contribute to CYBEX’s success story.
Area of Responsibilities:
* Drive our global marketing strategy at a regional level, covering Trade Marketing, Product Marketing, retailer marketing, Fairs, Digital, Brand Communication, and PR & influencer activities.
* Execute and coordinate the global strategy for new product launches within the region.
* Strategic marketing planning for local brand building and positioning.
* Oversee marketing communications including branding, public relations, advertising, trade shows, events, social media, and editorial marketing.
* Serve as the marketing Go-To person for the General Manager & Head of Sales.
* Develop and manage channel and partner strategies, marketing plans, and programs.
* Develop and track metrics and success criteria for all marketing programs and activities.
* Collaborate closely with the sales team and customers to execute the global POS excellence strategy, overseeing all marketing planning for POS.
* Work with the Global Trade team, in-house architect, and other parties to support brand Shop-in-Shop, Side-by-Side, & branded areas implementation.
* Oversee digital channels and the execution of e-retail guidelines in your market to increase online brand presence.
* Plan and drive online and offline events with key stakeholders.
* Manage the local marketing budget, including planning, management, and monthly forecasting.
* Analyze market trends, customer journeys, and consumer behaviors within the region, both online and offline.
Profile of Qualifications:
* Successfully completed a Bachelor’s or Master’s degree in Marketing or related fields, or have at least 7+ years of experience in Marketing within a brand/consumer-centric environment.
* Ideally, 2-3+ years of relevant experience as a Marketing Manager in a similar environment.
* Strong goal-oriented and customer-focused mindset.
* Brand-driven with an affinity for design and the ability to balance commercial objectives.
* Ability to build relationships with internal and external stakeholders.
* Proven track record of developing and implementing marketing plans that meet objectives.
* Ability to operate strategically and tactically.
* Leadership skills and strong communication abilities are preferred.
* Hands-on, proactive, assertive, and driven.
* Analytical with good organizational skills.
* Ability to collaborate across marketing disciplines and manage multiple projects simultaneously.
CYBEX operates globally with employees from over many nations. If you are eager to leave your mark in a rapidly growing business that offers opportunities for professional and personal development, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is committed to creating an inclusive work environment that values diversity and equal opportunities. Along with a competitive salary, attractive annual leave, and product discounts, you will have opportunities to develop your profile in an international setting.
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