Data Analyst (Maternity Cover)
Department: Media - Media Data Analytics
Employment Type: Fixed Term Contract
Location: Norwich
Reporting To: Emily Cuthell
Description
Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organisation.
We are looking for a Data Analyst to join the Insights team within our Performance Marketing department based in Norwich.
As part of our Insights team, you will utilise your analytical skills and deep understanding of data analysis and insight to provide clear, effective recommendations for campaign strategies to help achieve client objectives.
You will be able to provide insight to client campaigns by studying data across multiple platforms such as GA4, BigQuery, Adverity and Google marketing platforms.
This role is a mix of accruing data alongside gathering insight, so it’s essential that you are familiar with data visualisation platforms as you will be required to build out data to be used for reporting on multi-channel campaign activity. You will be working across global delivery teams within Gravity to ensure client KPIs and metrics are being captured effectively and presented back to clients in a cohesive and visually appealing manner.
You will be passionate about providing the best service possible to clients and ensure that the agency remains at the cutting edge of digital marketing by researching and implementing new techniques, providing insight into new areas of opportunity for campaign analysis and keeping abreast of the latest news and concepts within the digital marketing community.
Key Responsibilities
Key Responsibilities:
* To provide data, analysis and research skills across the business wherever required.
* To guarantee effective client reporting by recommending and monitoring appropriate campaign metrics and KPIs, as well as having a practical involvement in ensuring the relevance and quality of the agencies in-house reporting platform.
* To provide expert insight into website usage statistics, typically via an in-depth understanding of GA4 and BigQuery, and the ability to produce meaningful report summaries.
* To integrate client data with campaign data where necessary, working with clients to build a data integration strategy based on their tech stack and security requirements.
* To devise and implement internal research and development projects to quantify and evaluate different search marketing techniques.
* To provide data and research consultancy to internal staff and clients as required.
* To provide information for monthly reports and quarterly review documentation for retained digital marketing clients.
Skills, Knowledge and Expertise
* Excellent data analysis skills, with the ability to interrogate data sets to pull out key insights.
* A creative and inquisitive mindset with the ability to offer practical solutions to work situations, always questioning and considering more efficient/effective alternatives.
* Experience in manipulating data in Excel.
* Experience with Word and PowerPoint.
* Have an investigative nature and high attention to detail.
* Excellent communication skills - will be required to identify, visualise and explain key insights to internal teams and clients.
* Proficiency with appropriate tools, including GA4, BigQuery, Microsoft Excel (including pivot tables and standard deviation), and know key functions such as vlookup, sumifs, countifs.
* Experience with data visualisation tools such as Looker Studio, PowerBI and Tableau.
Nice to haves:
* Experience with Google Analytics and Google Marketing Platform
* Experience in Digital Marketing
Benefits
What we can offer:
* Competitive remuneration package
* Supportive and inclusive policies including, but not limited to, family friendly policies such as adoption, maternity and paternity, and equal opportunities.
* To work with the best and most exciting clients
* To work on global accounts in the most challenging sectors
* To work with the best brains and creative talent in the industry
* To learn and develop with access to industry specific training, including our in-house training modules
* To join a team of hard-working specialists who like to have fun along the way!
If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.
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