Job Summary
This role is responsible for ensuring a unified approach to all marketing and merchandising activities for HP Store, helping GTM teams deliver on revenue targets. They will provide leadership oversight in developing and implementing global interactive and web marketing strategies, offering expert guidance to improve marketing efficiency, and overseeing cost‑effective initiatives. Additionally, the role holds accountability for crucial leadership decisions, budget approvals, ensuring compliance, driving operational success, and serving as a key advisor to executive management.
Responsibilities
* Provides leadership oversight on the development and adoption of the overall global web marketing and merchandising strategies, policies, processes, and standards to maximize brand visibility, customer acquisition, and online engagement.
* Provides expert guidance on improvement efforts in web marketing efficiencies through process, tools, and collaboration.
* Leads key leadership decisions and approves staffing, budgets, workflow prioritization for the entire department.
* Oversees critical business partnerships including selection, management, negotiation and relationship with agencies and other business partners, drives adoption of advanced web strategies and methods.
* Ensures that all departmental activities are in compliance with all web standards, processes and tools, and regulatory laws, and handles any escalations.
* Accounts for operational success, alignment of strategies, and integration of activities with major organizational functions, setting policies and owns numerous measurable goals.
* Serves as a key advisor to executive management in influencing the strategic direction of the business, while also developing organizational policies and authorizing their implementation.
Education & Experience Recommended
* Expertise across several digital optimization functions and ability to scale processes globally.
* Minimum 15+ years of experience in digital marketing related roles; 10+ in leadership roles.
* Proven track record of driving business efficiencies through process automation & streamlining within marketing & merchandising functions.
* Previous experience managing global marketing programs with budget ownership & revenue accountability.
* Strong knowledge of digital marketing platforms.
* Ability to work in a fast‑paced environment; can work effectively as part of a global, virtual team.
* Strong identifier and coach talent, building a best‑in‑class talent bench and effectively managing performance expectations.
* Effective in leading cross‑organizational collaboration and track‑record of influencing to achieve results.
* Four‑year or graduate degree in Marketing, Communications, Business Administration, Computer Science, or related discipline or commensurate work experience or demonstrated competence.
Knowledge & Skills
* Agile methodology
* Analytics
* Customer relationship management
* Data analysis
* Digital marketing
* E‑commerce
* Email marketing
* Google analytics
* Hypertext markup language (HTML)
* Key performance indicators (KPIs)
* Marketing
* Marketing automation
* Marketing strategies
* Project management
* Salesforce
* Search engine marketing
* Search engine optimization
* Social media
* User experience (UX)
Cross‑Org Skills
* Customer centricity
* Prioritization
* Resilience
* Team management
* Strategic thinking
Compensation
The on‑target earnings (OTE) range for this role is $273,700 to $437,900 USD annually with a 60%/40% (salary/incentive) mix. Additional opportunities for pay may include bonuses and/or equity for U.S. candidates only. Pay varies by work location and job‑related knowledge, skills, and experience.
Benefits
* Health insurance
* Dental insurance
* Vision insurance
* Long‑term/short‑term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time‑off policies, including:
* 4‑12 weeks fully paid parental leave based on tenure
* 13 paid holidays
* Additional flexible paid vacation and sick leave (U.S. benefits overview)
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