At Green Gen Cymru, we’re acting now to build and operate a green energy network for Wales, that will make sure 100% renewable energy can flow to our homes, hospitals, schools, businesses, and communities. We’re playing a pivotal role in providing a reliable and robust distribution network that will tackle the energy crisis, climate crisis, as well as the cost-of-living crisis. It will also empower rural communities through investment, jobs, and skills, enabling communities to live modern electric lives. We want to make sure Wales has the energy it needs in a Net Zero world. There’s endless potential for renewable energy in Wales – particularly from the wind that blows across our hills and mountains. But the green energy is stuck in the windy areas of Wales, and we need to get it to the homes, hospitals, schools, businesses, and communities that need it. To respond to this challenge and meet Welsh Government’s target for 100% renewable electricity in Wales by 2035, we’re developing a stronger, more resilient renewable electricity network that is greatly needed in Wales – distributing clean, green energy. We want to build a positive, clean future for us all. What you can expect as a Green Gen Cymru Colleague Hybrid working available with the option to work from home or in the office as needed. Flexitime with the ability to work core hours and take time back in lieu throughout the week. Fridays are allocated as ‘no meeting’ days to ensure down time at the end of the week. 28 days annual leave, plus bank holidays. Private Medical Insurance from day 1 with cover for immediate family including spouse or partner and children, including direct mental health pathways and support. Annual pay review and discretionary bonus up to 25%. Employer pension contributions up to 7%. Electric car scheme via salary sacrifice. Cycle to Work Scheme Tech scheme – discounts on latest technology including laptops, phones ipads for personal use Life assurance cover and income protection. Travel insurance. Suite of enhanced policies and provisions to support colleagues through all the moments that matter. Regular team socials, activities, sporting events and charity fundraisers. The Role SALARY: Starting from £80,000 per annum (skills and experience dependent) REPORTS TO: Managing Director LOCATION: Cardiff, Wales (with flexible working options) The Head of Business Development will play a crucial leadership role within Green GEN Cymru, leading our commercial growth plans as a new IDNO licensed business. Reporting to the Managing Director, you will act as a key advisor to the leadership team, ensuring that Green GEN Cymru maximises commercial potential across our established development portfolio in Wales and in seeking out new opportunities. Main Responsibilities General Report to the Managing Director as part of the Executive Team, responsible for Business Development to the Green GEN Cymru Board. Advance the Green GEN Cymru Business Development function to maximise value of our networks business for customers, shareholders and stakeholders. Provide strategic advice on business development and commercial matters to senior leadership, helping to shape company strategy and decision-making.
Strategic Market Development
Identify and target new business opportunities across residential, commercial, and industrial developments. Develop and execute growth strategies aligned with the company’s commercial and technical goals. Assess emerging market trends, policy changes (e.g., Ofgem regulations), and competitor activity.
Customer Acquisition & Relationship Management
Build and maintain strong relationships with developers, consultants, contractors, and utility partners. Lead engagement with potential customers to understand project needs and offer tailored solutions. Identify and lead bid proposal opportunities for new grid connection projects.
Project Pipeline & Commercial Oversight
Manage and grow a pipeline of potential grid connection projects to compliment the core Green GEN Cymru portfolio in Wales. Work with finance and commercial colleagues to assess commercial viability of projects through investment potential and regulatory returns (DUoS income etc.). Provide guidance on project pricing and commercial terms, leveraging input from procurement colleagues.
Collaboration with Engineering & Operations
Work closely with the design and engineering teams to ensure project feasibility and technical alignment. Coordinate the transition from commercial agreement to project delivery, ensuring smooth handovers.
Regulatory & Compliance Awareness
Maintain up-to-date knowledge of relevant regulatory frameworks (Ofgem, ENA, etc.). Ensure business development strategies comply with license obligations and safety requirements.
Reporting & Performance Management
Monitor and report KPIs related to sales, customer acquisition, and project conversions. Lead weekly/monthly pipeline review meetings with internal stakeholders and senior leadership.
Team Leadership & Development
Manage and mentor the Commercial Analyst(s), ensuring effective data-driven decision-making. Foster a collaborative, high-performance culture across the business development function.
Stakeholder Engagement & Brand Positioning
Represent the company at industry events, forums, and client meetings. Promote our value proposition, technical capability, and service advantages in the market. What we look for in return Knowledge & Skills Ability to develop and implement effective compliance strategies that align with organizational goals. Strong problem-solving skills, with the ability to devise innovative approaches to overcome compliance challenges. Excellent verbal and written communication skills, with the ability to convey complex compliance requirements in a simple and understandable manner. Strong character and leadership qualities, with the ability to implement approaches that prevent, detect, and correct compliance issues. A collaborative team player with a proven ability to work with diverse teams and stakeholders. Capability to thrive in a dynamic, fast-paced environment while managing multiple projects and priorities simultaneously. Strategic thinker with the ability to coordinate and deploy long-term compliance solutions. Experience & Qualifications Demonstrated experience in developing and executing commercial strategies, including identification of diverse opportunities to complement our core business. Experience representing an organization at a senior level internally and within the industry. Excellent communication skills, both written and oral, with the ability to present commercial information clearly to senior leadership. Strong interpersonal skills and the ability to collaborate effectively with internal teams and external stakeholders. Comprehensive understanding of the energy sector, with a focus on the political landscape, especially within Wales. Experience working with senior leadership teams and advising on strategic business decisions. Experience of PPA or private wire contracts would be an advantage. What does our culture mean to us and you? At Green Gen Cymru, we are committed to having a workplace that encourages and promotes diversity, equity and inclusion. This means taking account of social or personal challenges that some colleagues may face and making available, the right workplace environment, resources and opportunities, which allow all of us at Green Gen Cymru, to THRIVE. Our culture and the way we do things is centred around ‘belonging’. We believe that everyone should be able to be their true authentic self at Green Gen Cymru and encourage this through promoting an inclusive environment which values and encourages different perspectives, thoughts, ideas and backgrounds, to ensure a truly innovative and exciting place to work. We do not accept any discriminatory attitudes or behaviours. Every single colleague and potential colleague who wishes to join us, should feel confident in equality of opportunity and be free from any bullying, discrimination or harassment on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We hope and encourage all suitably qualified individuals to feel comfortable and energised to join our dedicated team and contribute to Wales’ shift towards sustainable energy solutions. From £80,000 (skills and experience dependent)
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