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Opportunity at Bath Rugby: Head of Next Generation
Are you ready to take on one of the most impactful roles at Bath Rugby? As Head of Next Generation, you will be responsible for our grassroots outreach program, creating & delivering a sustainable P&L, using the power of rugby to inspire children & teenagers to be more active and critically creating the next generation of Bath Rugby fans across our regions.
This is an opportunity to re-build a grassroots business from the bottom up to both build a thriving rugby community and play a strategic role in expanding our fanbase in UK rugby over the next 3-5 years.
Accountabilities
* Full ownership of strategy to recruit Bath Rugby’s future fans through community engagement
* Deliver a growth strategy supported by a sustainable P&L for grassroots initiatives, building on existing income streams & innovation
* Expand junior membership database from 500 to 10K in three years
* Implement grassroots coaching programs to inspire kids across five regions
Your Mission
* Develop and execute a long-term growth plan with a sustainable P&L
* Create products & services for schools & clubs aligned with strategic goals
* Own and implement the Next Gen strategy & product suite
* Build a team capable of delivering growth ambitions
* Build a thriving junior membership program for Bath Rugby
* Develop engaging content and touchpoints for juniors, leveraging technology and collaboration with academy players & creative teams
Leadership & Success Metrics
* Lead a team of rugby development officers and expand resources
* Reach over 75K children & young adults in 5 years
* Convert a significant portion into fan funnel via social channels & memberships
* Innovate with programs and partnerships to increase reach & income
* Establish strong relationships with rugby academies and local partners
KPI Outcomes
* Increase grassroots program reach from 14K to 75K+ annually
* Achieve 10K junior memberships within 3-5 years
* Maintain a sustainable P&L supporting growth
This role offers a chance to make a lasting impact on Bath Rugby and its future generations. If you’re inspired to lead and innovate, we look forward to your application.
Skillset
We seek a dynamic, results-driven leader with high standards, a commercial & strategic mindset, excellent relationship-building skills, and a bias for action. Key attributes include:
* Commercial & Strategic Thinking: Ability to create a self-sustaining grassroots business with entrepreneurial rigor
* Relationship Influence: Skilled in engaging stakeholders internally and externally
* Action-Oriented: Comfortable in a fast-paced environment, decisive, resilient, and proactive
Experience
* 8+ years in commercial or marketing roles with proven growth record, ideally in sports
* Understanding of sports coaching and experience managing teams effectively
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