Venue & Events Sales Manager
We're working with a well-established sporting and events venue in the West Midlands to recruit a Venue & Events Sales Manager. This is a senior commercial role and we want to be upfront from the outset: we're looking specifically for someone who has built their career within the events or venue industry. If your sales background sits outside of that world, this one isn't for you.
For the right person, this is a genuine lead role with real scope to make it your own.
The position is focused on non-matchday revenue, covering conferences, corporate events, exhibitions, live events, weddings, and parties. You'll be the driving force behind growing that revenue stream, which already generates over £1,000,000 annually and is on an upward trajectory.
Reporting to the Commercial Director, you'll develop and own the full commercial strategy for the venue. That means identifying and securing new revenue opportunities, implementing pricing and packaging strategies to maximise profitability, and working toward year-round utilisation across hospitality suites, conference facilities, and outdoor event spaces.
On the business development side, you'll build and manage a structured sales pipeline, drive outbound activity through networking, partnerships, and direct outreach, and establish clear KPIs around revenue growth, conversion rates, and client retention. You'll put in place pro...