What you'll do:
* Take end-to-end ownership of SEO initiatives, driving delivery independently across both technical and content workstreams, at the single page level and at scale.
* Lead keyword research, competitor reviews, content analysis and optimization, translating findings into clear, prioritised recommendations.
* Monitor performance to proactively surface trends, risks, and opportunities to improve search visibility and revenue; including designing and running test-and-learn experiments.
* Continuously optimise SEO best practices and guidelines, informed by insights, experimentation, and performance analysis.
* Collaborate with stakeholders across Growth Marketing and the wider B2B organisation to ensure SEO best practices are applied across all aspects of our white-label template platform.
* Partner with Product and Tech teams to propose and drive improvements to SEO tooling and capabilities, using data, insights, and structured testing methodologies.
* Become an expert user of SEO tools and processes, including content management systems, indexation, LLM content generation, and analytics and reporting solutions.
Who you are:
* Proven experience delivering SEO initiatives, preferably in the travel industry or ecommerce.
* Deep, practical knowledge of both technical and content SEO, with a track record of driving measurable outcomes autonomously.
* Hands‑on experience working within content management systems (CMS) and API‑based solutions to deliver content updates, both in small batches and coordinated at scale.
* Highly analytical and detail‑oriented, with advanced web analytics skills. Comfortable independently crafting and interpreting keyword research, competitor analysis, and analytics reports, and managing multiple priorities simultaneously.
* Commercially driven, with the ability to prioritise based on data and revenue impact.
* Demonstrated experience generating measurable organic traffic or revenue growth from large scale LLM content.
* Strong organisational, communication, and stakeholder management skills, with a collaborative mindset and proven ability to work effectively with cross‑functional teams including Marketing, Sales, and Product.
* Proficient with analytics and competitor research tools, such as Adobe Analytics, Google Analytics, Google keyword tool, SEO clarity and SEMrush.
* Curious, adaptable, and open to feedback, with a strong desire to grow in a dynamic digital environment.
* Up to date with the latest traditional and agentic search trends, tools, and best practices.
* “In‑house” experience required. Additional agency experience is a bonus.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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