Company Description
Join us at Accor, where life beats to the rhythm of passion!
A pioneer in the art of responsible hospitality, Accor brings together more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations, across 110 countries. Each brand has its own personality, in which you may recognize yourself, but they all share a common ambition: to innovate and challenge the status quo.
By joining us, you will become a Heartist®, because hospitality is above all a matter of the heart.
You will join a caring environment and a team where you can fully express yourself. You will benefit from an atmosphere that fosters growth, the discovery of other professions, and the pursuit of career opportunities—within your hotel or in other hospitality environments, in your country or anywhere in the world!
You will enjoy exclusive benefits, both within and beyond the hospitality sector, as well as strong recognition for your daily commitment.
Whatever you do with us, in any profession, will offer you a deep sense of purpose: creating sustainable, memorable, and meaningful experiences for your guests, your colleagues, and for the planet.
Job Description
Ensure consistent positioning and increase visibility of Accor and its Premium, Midscale & Economy brands across all media within UK, Ireland and Benelux.
Key Responsibilities:
1. Implement a strategic PR plan based on brand pillars and corporate objectives
2. Ensure consistent messaging tailored to culturally diverse markets within the region
3. Manage and execute Corporate and Brand PR activities in the region, supporting Global PR initiatives when suitable
4. Enhance Accor and PME brands' positioning within key target media across UK, Ireland and Benelux
5. Identify media opportunities and lead proactive story-pitching
6. Translate brand programmes and corporate messaging into creative PR strategies
7. Manage PR agencies to ensure streamlined external communication
8. Support the spokespeople strategy for Accor executives and their positioning at media and industry events
9. Collaborate with the ENA PR team on overall regional strategy
10. Cultivate and manage media networks across the region
Qualifications
Qualifications:
11. Minimum bachelor's degree in public relations, communications or related field
12. 5+ years of experience in PR, preferably in international teams or agencies
13. Strong media relations background with proven track record in corporate communication
14. Crisis and reputation management skills
15. Business fluent in English; additional languages are a plus
16. Proficiency in PR tools and platforms for monitoring, reporting, and content creation
17. Understanding of the hospitality and travel industry trends
18. Creative thinker with ability to translate strategic plans into actionable outputs
Additional Information
What's in there for you?
19. Unique opportunity to develop your career with worldwide Augmented Hospitality leaders.
20. Package of benefits and perks of working for Accor, including discounts for hotels worldwide, and much more!
21. Work in a multi-national team.
22. Hybrid way of working (3 days in the office + 2 days at home).
23. Talent development opportunities.
24. Corporate Social Responsibility activities.
If you see yourself in this role and are ready to take your next career step in an international, vibrant, and forward-thinking environment – we’d love to hear from you!
Our values: #BeAllYouAreWithAllYourHeart
At Accor, we are committed to diversity. Every individual, every personality, and every experience has a place to grow and to help us grow collectively. Everything we do, we do with our heart. We are creators of emotion, professionals of human experience, fully dedicated to others and to the world around us.
Live in ACCOR with yourself. With your talents, your passions, your teams, your ambitions—be all that you are with all your heart.