Opportunity
Specialist subcontractor | Hertfordshire | Permanent, Full Time
Salary: £100,000 to £120,000 per annum
OTE: Up to £45,000 (based on 2023 to 2025 figures)
Location: Hertfordshire (on-site, full time, 37.5 hours per week)
About the Business
A UK market leading, design‑led, specialist subcontractor with over 60 years of heritage, now employee‑owned, working on architecturally significant and historically protected buildings. The company designs, manufactures and installs its own products and collaborates closely with architects, conservation officers, acousticians, heritage advisers, energy consultants and security specialists.
Role Summary
Reporting to the Managing Director, the Sales Director will take full ownership of the commercial function including strategy, team leadership, pipeline development, CRM implementation and performance.
Strategic Leadership
* Develop and execute a board‑aligned commercial growth strategy
* Translate business goals into clear sales targets, tactical plans and measurable milestones
* Identify and activate new market opportunities across heritage, healthcare, commercial offices, education and the public sector
* Monitor market trends, competitor activity and customer insight to continuously refine strategy
Team Development and Change Management
* Lead, inspire and develop the Technical Sales Consultants team with clarity and accountability from day one
* Shift the team's focus from inbound enquiry management to proactive, structured business development
* Embed a strong coaching culture with honest performance conversations and clear role ownership
* Champion and lead the introduction of a new CRM system, driving adoption and data discipline across the team
Business Development and Client Management
* Personally drive high‑profile networking and sector engagement across target markets
* Build and maintain strategic relationships with architects, main contractors, FM teams and heritage advisors
* Increase specification pull‑through, repeat business and new sector revenue
* Be personally involved in converting high‑value, complex projects
Commercial Performance
* Implement robust KPIs, sales processes and performance reporting
* Deliver accurate, evidence‑based forecasting and disciplined opportunity qualification
* Build pricing frameworks that reflect performance, compliance, heritage sensitivity and long‑term value
* Lead commercial negotiations on complex projects covering payment terms, scope, change control and risk
Cross‑Functional Collaboration
* Work closely with marketing, operations, production and technical teams
* Represent the sales function at board level with clarity and commercial credibility
* Represent the company at high profile events, delivering talks and presentations
About You
The Sales Director must be a genuine cultural fit for an employee‑owned, purpose‑led business. The board seeks an integrity‑led, collaborative leader who cares about sustainability and is genuinely engaged by the buildings the business works on.
Essential Qualifications
* Director or senior sales leadership experience with a clear track record of transforming teams and culture
* Background in construction product sales, engineered building systems or other technically complex, specification‑led B2B environments. Relevant experience from adjacent sectors will also be considered
* Demonstrated success in driving revenue growth, expanding into new sectors and leading teams through change
* Strong commercial acumen including pricing strategy, complex negotiation, opportunity qualification and forecasting
* Advanced CRM user with the ability to use data and sales technology as strategic levers
* Excellent communication and stakeholder management skills across technical and non‑technical audiences
* Degree in Business, Sales, Marketing or a related field, or equivalent professional experience
Desirable Qualifications
* Familiarity with building regulations, heritage environments or listed building requirements
* Experience with specification intelligence tools such as NBS
* Experience with data visualisation tools such as Power BI or Tableau
* Additional qualifications in leadership, business or change management
Values and Cultural Fit
The organisation emphasises fairness, respect and support. Candidates should be integrity‑led, collaborative, sustainability‑conscious and comfortable in an agile environment where their contribution is visible daily.
Remuneration and Benefits
* Base salary £100,000 to £120,000 per annum
* 2% Deferred Incentive Scheme commencing following January, payable in March. OTE up to £45,000 based on 2023 to 2025 performance figures
* Employee Ownership profit share: paid to all employees each January following six months of service, profit‑dependent and will vary year to year
* Private healthcare including partner cover (currently WPA)
* Pension: 7.5% employer contribution, matched
* Life assurance: 4x annual salary
* Executive electric vehicle
* Flexible working features
Equity, Diversity and Inclusion
This business is committed to a workplace where every person is valued, respected and supported to grow. That commitment is built into its core values of Fairness, Respect and Support. Applications are warmly welcomed from candidates of all backgrounds and communities, and we are committed to a fair, consistent and inclusive recruitment process.
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