Marketing Executive North West (Head Office-based) £27,000 - £33,000 A well-established, multi-site organisation operating across Northern Ireland is seeking to appoint a creative and commercially minded Marketing Executive to support its ongoing growth. This is a varied, hands-on role suited to someone who enjoys both the strategic and delivery side of marketing. You will take ownership of digital channels, campaign performance, and brand visibility, using data-led insights to drive engagement and business impact. Role Overview Working as part of a growing team, you will be responsible for developing and executing marketing initiatives across digital platforms, while continuously reviewing performance and identifying opportunities to improve reach and ROI. Key Responsibilities Manage and update company websites, including content creation, blog writing, and SEO optimisation Oversee CMS updates and coordinate with external developers on website enhancements Monitor and evaluate social media performance, providing regular insight reports and recommendations Keep up to date with digital marketing trends, tools, and regulatory changes Plan, execute, and review marketing campaigns to maximise brand awareness and engagement Track and report on campaign effectiveness, ensuring clear measurement against ROI Conduct competitor analysis to identify opportunities for differentiation Support the delivery of events, sponsorships, and promotional activities, including planning and logistics Build relationships with industry contacts and support online community engagement Encourage internal engagement by supporting colleagues to act as brand advocates across platforms Additional Focus Areas Develop and implement structured social media strategies aligned to wider business goals Plan and manage paid social campaigns, optimising for performance and audience targeting Maintain a forward-thinking content calendar to ensure consistent and timely messaging Create high-quality, engaging content to strengthen brand presence and attract new customers Candidate Profile Degree-qualified in Marketing, Communications, or a related discipline (or equivalent practical experience) Demonstrable experience delivering both digital and traditional marketing activity Strong working knowledge of content creation tools (e.g. Canva or similar) Excellent written and verbal communication skills Experience using social media scheduling, analytics, and reporting tools Data-driven mindset with the ability to translate insights into actionable plans Creative flair with strong attention to visual presentation Highly organised with the ability to manage multiple campaigns simultaneously Proven ability to measure and report on campaign performance and ROI Experience across both B2B and B2C environments desirable Awareness of emerging trends and technologies within the marketing landscape Working Hours Monday to Friday, 9:00am - 5:30pm Skills: Marketing Executive Senior Marketing Executive Marketing SEO Digital Marketing Campaign Benefits: full benefits package