Head of Marketing - Manchester
Our client is seeking a Head of Marketing with strong lead generation expertise to lead the marketing function for the UK business unit. The focus of this role is to drive sustainable growth by building a high-performing, lead-driven marketing engine that supports sales, improves conversion, and delivers measurable commercial impact.
This is a senior, hands‑on role where marketing performance, pipeline growth, and ROI are central. The successful candidate will work closely with senior executives and cross‑functional teams to ensure marketing is a core growth driver for the business.
Key Responsibilities
* Develop and deliver a clear, results‑focused marketing strategy with a strong emphasis on lead generation and conversion.
* Own and execute end‑to‑end lead generation and lead nurture programmes, aligned closely with sales objectives.
* Work collaboratively with senior leadership and key stakeholders to support revenue growth and customer acquisition.
* Lead multi‑channel marketing activity across digital, social, and traditional platforms, maximising the use of marketing automation.
* Position marketing as a high-quality, performance‑led function that consistently delivers qualified leads.
* Monitor, analyse, and report on campaign performance, pipeline contribution, and ROI, providing accurate forecasts and insights.
* Lead, mentor, and develop the marketing team, ensuring skills remain relevant and commercially focused.
* Manage and optimise the marketing budget to ensure maximum return on investment.
* Act as brand champion, ensuring consistent messaging and customer experience across all channels.
* Build strong working relationships with internal departments and external partners.
* Maintain a hands‑on approach, actively contributing to campaign delivery where required.
Person Specification
* Proven experience in a lead generation‑focused marketing role, ideally within B2B financial services.
* Demonstrated success in building and scaling lead generation strategies that drive measurable business growth.
* Strong understanding of modern marketing communications, digital channels, and emerging technologies.
* Experience using marketing automation platforms, ideally Salesforce and Pardot.
* Commercially minded, data‑driven, and highly performance focused.
* Strong leadership skills with the ability to inspire and develop high-performing teams.
* Strategic thinker with the confidence to operate at Board level, while remaining operationally hands‑on.
* Experience developing KPIs, managing performance, and using data to optimise results.
* Agile problem‑solver who thrives in a fast‑paced, entrepreneurial environment.
Benefits:
* 25 days holiday + BH
* Hybrid working
* Training and Development Budgets
Interested? Please Click Apply Now!
#J-18808-Ljbffr