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Marketing executive

Cambridge
First Intuition
Marketing executive
Posted: 9 January
Offer description

Job title: Marketing Executive

Contract type: 9 month FTC - part time role (22.5 hours per week)

Department: Marketing

Location: Cambridge/Hybrid

Reporting to: Role reports to Marketing Manager

Job summary:

The Marketing Executive is a 9-month, part-time role within the FI East Anglia Marketing team. It focuses on creating marketing content, supporting promotional activity, and raising awareness of the First Intuition brand, both internally and externally.

This includes:

* Creating internal and external student and employer communications
* Organising and promoting FI events
* School liaison and networking events
* Planning and producing additional marketing material as required

Key tasks

The key tasks and responsibilities for this role are split into the below main categories:

Internal and External Communications

* Creating and distributing communications via our CRM system (newsletters (student/employer), exam emails, events and promotions)
* Updating website content, following SEO best practices
* Brochure production (to create, update, upload to the website)
* Managing our social media channels, including planning and posting content and engaging with our online communities
* Creating and recording video content (as and when needed)
* Managing our marketing inbox, ensuring that queries and emails are responded to in a timely manner
* Blog articles – planning, sourcing content, production, SEO and promotion

Promotion and Organisation of Marketing Activities

* Promoting various webinars and Facebook Live sessions
* Supporting the organisation of student events – setting up campaigns, promotion, bookings, arrangements and follow-up
* Leading on our school liaison and networking activities
o Attending networking/school events
o Organising staff to attend events
o Updating the dashboard/posting shoutouts on Teams
o Taking charge of our Accountancy Academy
o Taking charge of National Apprenticeship Week
* Helping to organise our podcast recordings, editing each episode and publishing it
* Helping to plan our webinar/podcast topics and guests

Administration and General Marketing Activities

* Management of CRM data (ensuring compliance and accurate tagging)
* Managing our promotional material – specifying and ordering (pens, bags, and ad hoc items)
* Producing creative content e.g. banners/social media images
* Supporting with applications for industry awards – compiling nominations and entries
* Creating our digital marketing campaigns
* Planning and producing additional marketing material such as flyers, brochures, videos, and magazines.

Qualifications and skills:

Essential:

At least 2 years' experience supporting and running marketing campaigns across email, social media and websites.

Ability to create clear, engaging content that follows brand guidelines.

Ability to track marketing results and use this information to improve future activity.

Ability to work well with different teams and build positive working relationships.

Strong organisational, problem solving and time management skills.

Desirable:

Knowledge of the accountancy and finance sector.

Experience of using a CRM system.

Benefits:

* 30 days annual leave (based on fulltime hours) PLUS bank holidays
* 3 FI Days per year
* Hybrid working available, equipment provided for homeworking
* Flexible-working positive employer with a range of family-friendly policies
* Employee Assistance Programme: 24-hour confidential access to counselling and support services
* Competitive Pension
* Private Medical Insurance
* Training and development opportunities
* Long term career prospects in a growing company
* Employee perks including a range of discounts to suit your lifestyle

We are committed to safeguarding and protecting young people and vulnerable adults and follow Safer Recruitment processes. All successful candidates will need to complete a DBS check, with some roles requiring an Enhanced check. This post is exempt from the Rehabilitation of Offenders Act 1974.

First Intuition collects and processes personal data in accordance with applicable data protection laws. If you are a European Job Applicant, see the privacy notice for further details.

First Intuition does not discriminate on the basis of race, sex, colour, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

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