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Director, marketing data analytics and effectiveness

Standard Chartered
Marketing director
Posted: 19 August
Offer description

Job Responsibilities

* Act as a people leader
* Manage senior stakeholders and vendors effectively
* Develop measurement methodologies and frameworks for Sponsorships, Brand, Marketing, Communications, and Events
* Translate data into actionable insights to enhance marketing and communications planning
* Lead social insights projects using social listening data to inform content and campaign strategies
* Support the Head of Planning in delivering a holistic view of CABM activations by leveraging PACE and collaborating with CABM units
* Integrate measurement workflows into PACE, CABM's campaign workflow tool, to improve impact measurement and reporting
* Manage a team of analytics & insights specialists to optimize data use in planning and executing corporate affairs and marketing activities
* Coordinate with stakeholders from CABM, Business Segments, and the Chief Data Office for strategic reporting


Qualifications and Experience

* Marketing analytics experience is essential
* Experience in a similar role within a financial services organization
* Proven senior stakeholder management skills
* Strong programme management and leadership capabilities
* Data acumen and experience in analytics and insights
* People leadership experience


Additional Information

We are committed to a fair recruitment process. Please let us know if you require any reasonable adjustments to support your application.


About Standard Chartered

We are an international bank dedicated to making a positive difference for our clients and communities. Our purpose is to drive commerce and prosperity through diversity, with a brand promise to be here for good. We value integrity, innovation, inclusion, and collective effort.


What We Offer

* Competitive salary and benefits supporting wellbeing
* Retirement, medical, and life insurance benefits
* Generous leave policies including parental, sabbatical, and volunteering leave
* Flexible working arrangements
* Wellbeing support through Unmind and other programs
* Opportunities for continuous learning and development
* An inclusive, values-driven organization where everyone can thrive
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