Reports To
BDC Operations Manager and General Manager
Job Summary
The BDC Representative is, under the direction of the BDC Operations Manager and General Manager, will primarily be responsible for being the liaison between the Dealership and its current and potential online customers. In this position you will book daily appointments for the New and Used vehicle sales departments, respond efficiently and accurately to customers, identify customer needs and provide solutions and options to customers. Providing exceptional service and customer experiences is at the core of this position. The BDC Representative will set a proper expectation of what to expect from an incredible visit to our dealerships, while maintaining all database and customer information. This position will ultimately be responsible for contributing to increased business in our sales departments strategically targeted to meet and exceed departmental KPI’s and budgets as set out by the organization as well as the respective brand. This role is also detail and process oriented, as well as ever‑changing to meet the requirements of our client base and organizational expectations. Learning and growing are continuous. A commitment to setting and achieving calling goals and targets is required. The BDC Representative must possess a friendly voice and a “can do” attitude and a driven commitment to customer satisfaction are required skills to succeed in this role. The ability to multi‑task, be detail oriented, and possess an upbeat tone of voice at all times, is also a component to being competent in this role. A successful BDC Representative is able to enjoy a fast paced environment, and is also able to keep focused/motivated during the quiet times. BDC Representatives should have a TEAM mindset, be great at follow up and are able to handle difficult situations without giving any promises that are not approved by the dealership.
Job Duties
* Manage inbound and outbound calls in a timely manner
* Manage inbound and outbound emails in a timely manner
* Follow communication cadence in a timely manner
* Follow communication “scripts” when handling different topics
* Identify customers’ needs, clarify information, research every issue and provide solutions and/or alternatives
* Seize opportunities to offer alternative options when they arise
* Build sustainable relationships and engage customers by taking the extra mile
* Keep up to date on new products and services provided, their features and customer benefits, as well as dealership website new and used car monthly banner changes.
* Track records of all conversations in our CRM database in a comprehensible way
* Maintain all required daily/weekly/monthly sales‑BDC reporting up to date.
* Submit all required daily/weekly/monthly sales‑BDC reporting to all required Sales Managers as requested.
* Frequently attend daily, weekly and monthly educational meetings, workshops or seminars to improve knowledge and performance level
* Adhere to departmental qualitative and quantitative key performance indicators (KPI). Key Performance Indicators (KPI) is a measurable target that indicates how you and the team is performing in terms of meeting the daily/weekly/monthly goals. Reviewing and evaluating individual KPI’s helps our organization determine whether or not they are on track for hitting the dealership desired sales objectives.
* Maintain a professional appearance
* Other duties as assigned
Expectations
* To develop and complete daily, monthly quarterly KPI’s specifically regarding call volume, contacted customers and booked appointments.
* Stay up to date with daily emails regarding all dealership sales department requirements/booking parameters.
* Utilize proper scripting and verbiage outlined by the BDC Operations Manager and General Manager at all times when on the phone with customers.
* To follow and implement all booking procedures when booking a customer appointment.
* Commitment to outbound calling
* Engage customers with outbound phone calls, email chats and text communications.
* Outstanding verbal and written communications
* Consultants work in a TEAM culture, interacting with dealerships service departments to ensure customer needs are met quickly.
* Be outgoing, persuasive and results driven in all customer communication.
* Consultants will constantly interact with various software programs correctly to complete daily calling and booking activities.
* Should be technically inclined in the areas of Microsoft office and excel.
* Speed, accuracy, and attention to detail are required skill.
* Excellent time management skill and the ability to prioritize creates the most success in the position.
* Being able to adapt to changing information and dealership parameters and daily calling workloads easily.
* Tracking daily calls, contacts and appointments for departmental Manager to easily see product and efficiency and level of contribution the sales department KPI’s.
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