Job Description
Product Marketing Team – Senior Marketing Executive
The role involves developing, implementing, and reporting on both proactive and reactive marketing campaigns and strategies across multiple channels for our customers and suppliers whilst working closely with our Procurement Team. This position may also require additional duties and overnight stays.
Key Responsibilities:
Campaign Development and Management:
* Create and manage targeted, multi-channel marketing campaigns to promote key product categories whilst considering branch support and involvement.
* Tailoring strategies to effectively reach both B2B and B2C customer segments.
* Use customer insights, segmentation, and feedback to optimise campaigns and drive sales growth both online and in branches.
* Lead the day-to-day activity, campaigns, comms and short-term strategy for product categories by liaising with the Product Marketing Manager as well as suppliers and the Procurement Team.
Supplier Collaboration and Alignment:
* Work closely with suppliers to plan and execute co-branded marketing activities, aligning with business objectives and the central marketing calendar.
* Contribute to the management of supplier budgets, define clear KPIs, and ensure campaigns strengthen both MKM and supplier brand presence.
Performance Analysis a...