About the job
Were looking for an experienced GTM Operations & CRM Manager to own and evolve the systems, data and processes that underpin Pelions go-to-market and commercial operations. This role will sit at the centre of how the business executes, ensuring HubSpot is a trusted system of record, well integrated with internal platforms, and able to deliver clear insight into pipeline health, sales execution, service delivery and GTM effectiveness.
The successful candidate, reporting to our Head of Growth, will be a hands‑on operator who combines strong CRM expertise with a deep understanding of go‑to‑market and operational processes. They will partner closely with Sales, Marketing, Operations, Service Delivery and Product teams to improve execution, enable scale, and drive measurable impact across the commercial funnel.
What you will be doing
1. HubSpot CRM ownership (business‑wide)
* End‑to‑end ownership of HubSpot across GTM, Sales, Operations, Service and Support
* Manage users, permissions, roles, and access controls in partnership with IT
* Act as the primary point of contact for CRM issues, requests, and enhancements
* Ensure HubSpot reflects current business processes and operating models
1. CRM architecture, development & governance
* Own the HubSpot data model across all standard and custom objects design, create, and maintain:
o Custom objects and properties
o Pipelines, lifecycle stages, and associations
o Workflows, automation, and validation rules
o Act as gatekeeper for CRM changes to ensure scalability and data integrity
o Maintain documentation and change controls for all major CRM updates
1. Platform integration & data sync
* Support and manage the integration between Pelion systems and HubSpot
* Ensure reliable two‑way data sync, including:
o Account, usage, and commercial signals
o Monitor integration health and data accuracy
* Partner with engineering, product, IT and finance to evolve integrations as needed
1. Automation, alerts & operational workflows
* Build and maintain alerts and automation to support:
o Deal renewal prompts and expansion signals
o Pipeline hygiene and lead/deal progression
o Service and support ticketing requirements
o Proactively identify manual processes that can be automated
o Ensure automation supports, not overrides good sales behaviour
1. GTM, sales & pipeline reporting
* Own dashboards and reporting for core GTM and sales processes, including:
o Funnel and pipeline performance
o Activity, conversion, and velocity metrics
o Build reporting that supports forecasting confidence and pipeline inspection
1. Sales methodology & execution support
* Maintain and evolve HubSpot to support Pelions MEDDIC sales methodology
* Ensure CRM fields, stages, and reporting align with MEDDIC principles
* Support visibility into deal quality, risk, and qualification
* Partner with Sales leadership to improve deal inspection and execution
1. Data quality, hygiene & governance
* Define and enforce CRM data standards and definitions
* Own hygiene reporting and remediation processes
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