About Us
Hawes & Curtis is a quintessentially British heritage brand with a legacy in luxury shirting, fine tailoring, and stylish casualwear. With a strong reputation for quality and timeless design, we are proud to dress the modern gentleman and woman with impeccable craftsmanship and style.
The Role
As a Creative Lead, you will play a key role in shaping and elevating the brand’s creative across digital, social, print and in-store environments, ensuring a consistent and premium experience across all customer touchpoints.
You’ll be responsible for developing and leading creative concepts from ideation through execution and will also bring a strong art direction sensibility supporting campaign planning, creative direction on shoots, and mentoring junior designers. This is a hands-on role for someone who thrives in a fast-paced retail environment and is passionate about delivering standout creative work with commercial impact.
Key Responsibilities
Lead the creation of integrated concepts and campaign creative across:
* Homepages and onsite content
* Email marketing
* Organic and paid social
* Digital display and motion assets
* In-store communications and large format print
* Packaging, POS, event and brand collateral
* Act as a senior creative voice ensuring creative is consistently elevated, on-brand and commercially effective.
* Implement AI tools for concept exploration, visual direction and iteration
* An understanding of how AI can support creative output, while preserving brand integrity and originality.
Provide art direction support across campaigns including:
* Mood boards and creative treatment creation
* Styling and shot-list direction
* On-set creative guidance and feedback
* Working closely with photographers and videographers
Own projects end-to-end:
* Creative development, production, delivery and adaptation
* Managing timelines and stakeholder expectations
* Ensuring assets are produced accurately, efficiently and consistently
* Maintain and elevate the brand’s creative and identity guidelines, ensuring consistency across all customer-facing design output.
* Liaise with and manage third-party agencies.
* Contribute actively to the evolution of the brand bringing new ideas, trend awareness and modern creative approaches.
Essential Requirements
* A portfolio demonstrating exceptional typography, layout, branding and integrated campaign work.
* Strong proficiency across the Adobe Creative Suite:
* Photoshop, Illustrator, InDesign (essential)
* After Effects and/or Premiere Pro (strongly preferred)
* Figma (design systems, layouts, asset production). • Confident presenting and explaining ideas clearly.
* Highly detail-oriented and organised with excellent time management.
* Strong in both digital and print, with a clear understanding of production requirements.
* Able to balance creativity with commercial performance and brand consistency.
* Calm, collaborative and constructive under pressure.
* Fluent in design language (you know your kerning from your leading, your GIFs from your MP4s, and you can handle both press files and web optimisation without second thought).
* Ability to take ownership of the creative process from concept through to delivery.
* Strong communication and collaboration skills with marketing, e-commerce and retail stakeholders.
* Experience in fashion retail or premium retail environment strongly preferred.
Strong understanding of best practice for:
* E-commerce content and onsite optimisation
* Social media creative and platform requirements
* Digital performance design (CTR-led creative thinking)
Proven experience managing:
* Large format print and multi-channel campaigns
* Multiple projects at pace with strong attention to detail Qualifications
* Degree in Graphic Design / Visual Communication / Web Design or similar.
* Minimum 5+ years’ experience in an integrated design role (in-house or agency), with strong evidence of delivering premium, commercial creative
*Please note this role is based 4 days on-site and 1 day working from home