Senior Marketing Executive to shape strategy for growing charity and choir
Join to apply for the Senior Marketing Executive to shape strategy for growing charity and choir role at KAINE MANAGEMENT LTD
Senior Marketing Executive to shape strategy for growing charity and choir
2 days ago Be among the first 25 applicants
Join to apply for the Senior Marketing Executive to shape strategy for growing charity and choir role at KAINE MANAGEMENT LTD
Skills
* Campaigning
* Marketing strategy
* Social media marketing
Where
Leicester, LE1 1REMainly at home
Time
Deadline
Help shape and lead the marketing strategy for a vibrant community charity focused on young people, community, arts, and education. Use your marketing expertise to grow awareness, strengthen our brand, and support mission-driven programmes.
Kainé Management is a community charity that has operated for over two decades in Leicester. Our focus areas are Arts, Community, and Education, and we deliver innovative, culturally responsive programming for young people, seniors, BAME students, and the wider community.
We are entering an exciting phase of growth and want to raise awareness of our work, increase engagement, and attract supporters, participants, and partners. We're looking for a Senior Marketing Executive to help shape and lead this journey.
In this role, youll work directly with the board to develop and implement a clear marketing strategy that reflects our mission and connects with diverse audiences. Youll also oversee our brand identity, digital channels, and communications output to ensure we present a unified and professional voice. You'll also support and direct interns and/or junior volunteers with capturing content from our members, partners, and employees.
This is a fantastic opportunity for someone with marketing experience who wants to give back by using their skills to make a tangible difference.
What You'll Do
* Create and deliver a marketing strategy that raises Kainés profile and supports our income-generating, fundraising and outreach goals
* Lead brand and messaging consistency across digital and offline platforms
* Manage content creation for email, social media, blog, and press activity
* Evaluate campaign performance and optimise based on insights
* Advise on marketing plans for events, partnerships, and launches
* Provide informal mentoring to junior volunteers or marketing leads (as needed)
* Collaborate with other departments to align messaging and opportunities
We welcome volunteers who can give regular time, but were happy to flex the role around your availability and interests. Whether you want to lead strategy, support implementation, or offer time-limited input, your contribution will be highly valued.
Essential
* 5+ years experience in senior/marketing, communications or brand management roles
* Proven ability to design and implement marketing strategies for brand growth or engagement
* Strong understanding of digital marketing, content creation (Canva), and performance analytics (SEO)
* Experience with campaign planning, audience targeting, and message testing
* Excellent communication, project management, and stakeholder coordination skills
* Able to work independently while aligning with the vision of a small charity
Desirable
* Experience working or volunteering in the charity, education, or community sector
* Familiarity with culturally diverse communities or BAME-focused initiatives
* Confidence using social media tools, email marketing platforms, and CMS systems (Wix/Salesforce/Monday)
* Ability to mentor or coach junior team members or volunteers
* Passion for social impact, racial equity, or community development
This role offers the opportunity to apply your professional marketing skills to help a small but ambitious charity increase its reach and amplify its impact.
Your work will directly affect our ability to attract supporters, partners, and participants to the work we do - from youth mentoring and refugee support to choir performances and community events. By raising awareness and enhancing our brand presence, youll help us open more doors and build credibility with funders, schools, and potential clients.
For us, an effective marketing strategy will tell all the elements of Kainé's story, raising the awareness of all that we do so that more people connect with our purpose, and choose to support our work. Your strategic input will ensure we do this consistently and effectively.
Ultimately, your contribution will help secure the financial sustainability and community visibility we need to grow. This means more services, more engagement, and more lives impacted in Leicester and beyond.
Please apply through Reach in the first instance. Shortlisted candidates will be asked to complete our additional application form.
We kindly ask that you include a short message detailing why you are interested in this role and your relevant experience.
If you have any questions before applying, please contact us via the Reach platform.
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Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Marketing Services
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