Step into the heart of the Great British Staycation and play a key role in making our customers’ holiday dreams come true by joining us as our new E-Commerce Manager. If you have a flair for digital performance, a passion for enhancing customer journeys, and the drive to deliver results online, this exciting opportunity could be your perfect next step!
Our marketing team are instrumental in showcasing our parks and facilities, boosting sales and elevating our brand presence. With holiday parks in some of the most picturesque parts of Britain and teams dedicated to providing the best holiday experiences for our customers the marketing team have abundant opportunities to showcase and promote Verdant Leisure. Contract Type: Permanent
Hours: Full-time position of 37.5hrs a week, Monday to Friday.
Location: Verdant Leisure Head Office, 10 Mannin Way, Lancaster, LA1 3SW (Hybrid)
As our E-Commerce Manager, you’ll play a key role in maximising online sales and enhancing user experience across our digital platforms. You will be responsible for the smooth running of our website, optimising conversion rates, and supporting our Customer Relationship Management (CRM) strategy to drive retention and loyalty. Working collaboratively with internal teams and external partners, your strategic insight and analytical mindset will help us stay ahead in a fast-paced digital landscape.
Manage and maintain our website to ensure it is user-friendly, visually appealing, and up to date.
Lead Conversion Rate Optimization (CRO) strategies through A/B testing, user journey analysis, and performance reporting.
Support the development and execution of CRM initiatives to increase customer retention and engagement.
Analyse key data and performance metrics to identify trends, opportunities, and areas for improvement.
Collaborate closely with marketing, sales, IT, and third-party suppliers to deliver seamless e-commerce solutions.
Oversee website content management to ensure alignment with brand messaging and marketing campaigns.
Manage the e-commerce budget, focusing on delivering high ROI and cost-effective strategies.
Champion online customer experience, acting on feedback and continuously improving digital touchpoints.
We’re looking for a proactive and analytical digital professional who thrives in a fast-paced environment. You’ll be passionate about optimising the online customer journey, digging into data, and delivering seamless digital experiences. A keen eye for detail, strong collaboration skills, and a results-focused mindset are essential, along with a genuine enthusiasm for making a positive impact on our customers’ holiday experience
Proven experience in an e-commerce or digital marketing role.
Strong knowledge of website management platforms (e.g., WordPress, Magento, Shopify) and SEO best practices.
Experience with CRO tools and techniques, including A/B testing and analytics platforms.
Familiarity with CRM systems and customer data management.
Excellent analytical skills with a data-driven approach to decision-making.
Strong project management and collaboration skills.
Creative thinker with attention to detail and a customer-first mindset.
As a key player in our digital strategy, you’ll have the autonomy to make a real impact and grow your career in a supportive and ambitious environment. If you’re ready to take your marketing career to the next level and make a real impact, we’d love to hear from you!
Enhanced annual leave entitlement.
Save money with our online discount platform.
Discounts on park breaks for you, your friends and your family.
Discounts on park facilities, including restaurant and leisure.
Training & development opportunities.
Verdant Leisure own and operate holiday parks in some of the UK’s most picturesque spots across Scotland and England. Each of our parks are unique with plenty to offer, whether its beach-side or countryside, self-catering holidays or holiday home ownership, entertainment in our bars and restaurants or a relaxing swim in our pools. Verdant Leisure is an equal opportunities employer and a member of the Disability Confident scheme.